Designer Interview
12 Froen
Our company is a packaging design and branding agency specializing in alcoholic drinks and FMCG. We are based in Moscow, Russia.
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Each member of our design team is a well-trained professional.
Can you tell us more about your company / design studio?
Our company is a packaging design and branding agency specializing in alcoholic drinks and FMCG. We are based in Moscow, Russia. Since 2000 we have been creating successful products and brands that people just need to own. We are good at defining niches, creating brand names, bespoke bottles, labels, packs and collateral. We have enough expertise and experience to make viable products for both Russian and international markets.
What is "design" for you?
Design is goods' added value.
What kinds of works do you like designing most?
Our agency's forte is developing and designing alcoholic and non-alcoholic beverage brands.
What is your most favorite design, could you please tell more about it?
Okhota Strong beer, which we have nominated for this award, of course.
What kind of emotions do you feel when your designs are realized?
Feeling of pride.
What makes a design successful?
A design is successful when it appeals to the target audience.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
We draw inspiration from culture and innovation.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
We are living and working in Russia, so our designs are deeply influenced by Russian history and cultural heritage.
What are your future plans? What is next for you?
We would like to explore international markets and work more with clients from abroad.
Do you work as a team, or do you develop your designs yourself?
Our agency is a team of designers.
How can people contact you?
Potential clients and fellow designers are welcome to visit our website (www.uniqa.ru) and contact us using information in the Contact section. Besides, you can easily find and follow us on Facebook and Instagram.
