Designer Interview
3 Froen
VDA Group Limited (“Group”) is one of an integrated fine jewelry provider and newly established its operating in Hong Kong.
Can you tell us more about your company / design studio?
VDA Group Limited (“Group”) is one of an integrated fine jewelry provider and newly established its operating in Hong Kong. We are primarily engaged in designing, out-source manufacturing and exporting fine jewelries to jewelry wholesalers and retailers in local and overseas countries. Our Group target to offer a wide range of fine jewelry products in karat gold, including rings, earrings, necklaces etc. which are positioned to target the mass to middle segment , being the lowest among three tiers of the fine jewelry market segments by retail prices. We strategically strive for maintaining our Group as one of the top fine jewelry providers through expanding market share in existing markets and reaching out into new markets. Amid broad-market headwinds, our Group is unwavering in its dedication to maintain as one of the top fine jewelry export manufacturers in Hong Kong, through exploring new markets, enhancing its sales and marketing force. While the outlook for certain markets remain cautious, our Group will stay dynamic and seize opportunities as they arise.
What makes a design successful?
Being patience and work hard during the design process. Daring to act and courageous enough to take repsonsibility for it.
Can you talk a little about your design process?
The hardest part of the research and creating process is to design a display that both the style and color does not feel outdated after a while. We looked into fashion industries to see the trend of color, material, and style throughout the past few years to act as examples for our design. we spent plenty of time in selecting colors, that has to fit the culture of where this will be displayed, and fit the industry that will be used in, our goal was to find the best balance between all.
