Design Legend Interview
42 Froen
Graduated from AA School of Architecture, London UK in Emergent Technologies and Design in 2010
Could you please tell us a bit about your design background and education?
Graduated from AA School of Architecture, London UK in Emergent Technologies and Design in 2010
What motivates you to design in general, why did you become a designer?
To have a fun life
What do you design, what type of designs do you wish to design more of?
Architecture. I want to design a phone and a car
What should young designers do to become a design legend like you?
Pay attention to anything happened in your life and learn from it
What is the value of good design? Why should everyone invest in good design?
It's everything.
because it's everything
What would you design and who would you design for if you had the time?
A House for Robert Downey jr
What is the dream project you haven't yet had time to realize?
Airport Project
Who are some other design masters and legends you get inspired from?
Jony Ive and Steve Jobs
What are your favorite designs by other designers, why do you like them?
iPhone and Eames Lounge Chair
Great design last a lifetime
How could people improve themselves to be better designers, what did you do?
Start with one thing to focus and always have an open minded mindset
If you hadn't become a designer, what would you have done?
Photographer of Movie Director
What helped you to become a great designer?
Not yet, but i always driven by an anger inside me to be better
What were the obstacles you faced before becoming a design master?
I dont know how the world works
How do you think designers should present their work?
Sincere and honest
What's your next design project, what should we expect from you in future?
MSSM Associates will have a lot of research and development for Material, Technologies and Design in the future. Especially in AI
What's your ultimate goal as a designer?
To have people smile and enjoy my design
What people expect from an esteemed designer such as yourself?
They always curious what i will do next
How does design help create a better society?
When it serves it purpose as the anchor of our daily life
What are you currently working on that you are especially excited about?
We start working on competitions
Hopefully we win some
Which design projects gave you the most satisfaction, why?
When the client trust me completely
What would you like to see changed in design industry in the coming years?
Nothing. It's good already. I predict it will become obsolete in the future
Where do you think the design field is headed next?
It will be gone or become much smaller
When you have a new design project, where do you start?
Finding the silver lining and the grand picture of it
What is your life motto as a designer?
Make people smile
Do you think design sets the trends or trends set the designs?
Work both ways
What is the role of technology when you design?
Always be my primary tool
What kind of design software and equipment do you use in your work?
All the 3d softwares available and some algorithm tools
What is the role of the color, materials and ambient in design?
Filling and complimenting but not everything
What do you wish people to ask about your design?
Makes them smile and feels positive about this world
When you see a new great design or product what comes into your mind?
Great Design i want to experience it
Great Product i want to buy it
Who is your ideal design partner? Do you believe in co-design?
My Wife. yes
Which people you interacted had the most influence on your design?
I haven't found one
Which books you read had the most effect on your design?
Jonathan Ive and Steve Jobs books
How did you develop your skills as a master designer?
Analyze every detail
Irrelative of time and space, who you would want to meet, talk and discuss with?
Steve Jobs
How do you feel about all the awards and recognition you had, is it hard to be famous?
Proud
This day is quite easy
What is your favorite color, place, food, season, thing and brand?
White
Japanese food
Fall
Gadget
Apple
Please tell us a little memoir, a funny thing you had experienced as a designer?
When i started to work professionally as a designer my client is not really sure about choosing me as their architect.
So on my first presentation i intentionally put a very bad image render and design. He was very nervous seeing all those really bad design until i revealed in the middle of the presentation that it was all just a joke. The project become a very successful one and i became a best friend with my client until now
What makes your day great as a designer, how do you motivate yourself?
When i sit with my team and talk about design philosophy
Being angry all the time when i design
When you were a little child, was it obvious that you would become a great designer?
I am a confidence person since my very early age
What do you think about future; what do you see will happen in thousand years from now?
We become a different entity. More to a God like, but not a God
Please tell us anything you wish your fans to know about you, your design and anything else?
I am here to make the world a better world with my design. I want people to smile and enjoy my design