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Design Legend Interview

49 Froen

I graduated from Huaqiao University in 2013 and have been engaged in the design industry for five years.

Could you please tell us a bit about your design background and education?

I graduated from Huaqiao University in 2013 and have been engaged in the design industry for five years.

What motivates you to design in general, why did you become a designer?

A good product brings its sense of accomplishment and honor, and its products are recognized by consumers, which inspires me to become an excellent industrial designer. Of course, the career of designer has always been what I pursue, and I dream of becoming an excellent designer.

Did you choose to become a designer, or you were forced to become one?

My dream is to be a good designer

What do you design, what type of designs do you wish to design more of?

I like furniture, kitchenware, consumer electronics and so on, I think furniture and kitchenware are full of warmth, consumer electronics have unlimited technology imagination.

What should young designers do to become a design legend like you?

There is no absolute relationship between designer's excellence and age. Age gives only a little experience on how to solve problems effectively. Exquisite life experience, will let us have different views on the design.

What distinguishes between a good designer and a great designer?

Excellent designers are dedicated to the design concept, and great designers contribute to design ideas.

The value of the works of great designers is far greater than the design itself, which is of great significance to social thought and aesthetics.

What makes a good design a really good design, how do you evaluate good design?

Whether a well-designed standard effectively solves various problems and excellent design standards have social and environmental value.

What is the value of good design? Why should everyone invest in good design?

Good design not only has a beautiful appearance, but also has a strong user experience. A good design cycle can only be formed if consumers not only support good design.

What would you design and who would you design for if you had the time?

Kitchenware and furniture design. For young people just like myself.

What is the dream project you haven't yet had time to realize?

There are many types of products have not been touched, designers never stop, as the design career continues to move forward, the contact of products will be more and more.

What is your secret recipe of success in design, what is your secret ingredient?

Constant learning, constant observation of life, constant problem solving, this is the secret of the designer's success.

Who are some other design masters and legends you get inspired from?

I think I learned a lot from Dieter Rams and Naoto Fukasawa. Dieter Rams' ten principles of design, Naoto Fukasawa's unconscious design concept.

What are your favorite designs by other designers, why do you like them?

The wall type CD machine designed by Fukazawa Naohito for NUJIWhen designing a product, designers not only express beautiful things. Instead, it focuses on how to make it establish a relationship with the owner in the next life. First of all, it should be complete, balanced, and concise (this is not limited to the visual sense); it is then in its movement, space, and performance, in other words, making a clever design for the period of time with the relationship. In addition to the basic mission of the product, with the designer's opinion, create emotions that cannot be expressed in words and images.

What is your greatest design, which aspects of that design makes you think it is great?

The folding electric wheelchair designed at present, I think, is the most difficult and learned the most. Folding and storage is an eternal problem. I have learned a lot from mechanical transmission, linkage structure and structural support.

How could people improve themselves to be better designers, what did you do?

Constantly learning the design methodology of outstanding designers, and the problem solving methods of outstanding designers. Understanding the life gives us inspiration.

If you hadn't become a designer, what would you have done?

I would have to be a engineer.

How do you define design, what is design for you?

Design is to solve all kinds of problems, my design is to solve the problem, hope my design is more meaningful to society and human beings.

Who helped you to reach these heights, who was your biggest supporter?

No matter what kind of designer, the designer's achievement comes from the recognition of consumers. Good feedback of consumers, society and environment is the designer's biggest support.

What helped you to become a great designer?

Excellent customers, excellent design teams and opportunities are the conditions for becoming excellent designers.

What were the obstacles you faced before becoming a design master?

Lack of self-confidence and opportunity

How do you think designers should present their work?

Designers should have a better platform to showcase their work.

The designer's platform is not enough, hope to access the public platform, as the designer's work itself is designed for the public.

What's your next design project, what should we expect from you in future?

More looking forward to new areas, there will be more opportunities and challenges, and constantly learn new design knowledge.

What's your ultimate goal as a designer?

As a designer's ultimate goal is to design more good design works, I hope my design works into the design history.

What people expect from an esteemed designer such as yourself?

The customer's expectation is that we design better-selling products. The public's expectation of the designers is to design products that are more easy to use, look good, and cost-effective.

How does design help create a better society?

Designers should constantly learn, improve aesthetic and moral concepts, so as to design more beneficial products to society.

What are you currently working on that you are especially excited about?

Design an interesting product, have a creative flash in the brain, solve a problem or design a beautiful shape I will feel excited.

Which design projects gave you the most satisfaction, why?

Medical design project is my most satisfied at present, because I studied the physiological structure, pathological theory and other issues, I think the product will be more meaningful.

What would you like to see changed in design industry in the coming years?

I want future designs to be more prosperous, and as technology advances, form is not limited to technology. Designers are more respected by the public.

Where do you think the design field is headed next?

I think the design community will become more centralized, the design services more systematic, and the designers will work together. The products of virtual products will make the designer industry become diversified and centralized.

How long does it take you to finalize a design project?

From several days to months, design cycle is proportional to the complexity of the design project.

When you have a new design project, where do you start?

When I take over a new design project, I will study the design trend, consumer research and enterprise needs.

What is your life motto as a designer?

Explore questions and design more meaningful products.

Do you think design sets the trends or trends set the designs?

From the macro view, big trends of the society and technology set the designs, from the micro view, design sets the small trends for daily life.

What is the role of technology when you design?

Technology and design are complementary and indispensable, technology promotes the development of design, design develops the progress of technology.

What kind of design software and equipment do you use in your work?

Rhinoceros,keyshot,Photoshop,AdobeIllustrator

What is the role of the color, materials and ambient in design?

Color, material and ambient are the basic elements of design, formed the character of a product.

What do you wish people to ask about your design?

Whether the design is solving some problems or meaningful.

When you see a new great design or product what comes into your mind?

I will imagine the designer's ideas, deduce the design process and study the solution to the problem.

Who is your ideal design partner? Do you believe in co-design?

With a common design concept and ideal is the best partner. Team work can give full play to the characteristics and advantages of each designer, will make the product more perfect.

Which people you interacted had the most influence on your design?

The communication between designers, the conversation with more consumers, listen to the opinions of the design master will be more helpful to the design work.

Which books you read had the most effect on your design?

《Designing Design》 《The way of Technology 》

How did you develop your skills as a master designer?

Constantly learn to solve problems, improve the aesthetic, improve the design expression method, observe life problems.

Irrelative of time and space, who you would want to meet, talk and discuss with?

Dieter Rams

How do you feel about all the awards and recognition you had, is it hard to be famous?

Recognition of design awards enhances the sense of accomplishment and self-confidence. Design industry is a pragmatic industry, especially in China, the designer base is very large, the difficulty of fame is very big. Platforms and opportunities are important.

What is your favorite color, place, food, season, thing and brand?

peacock blue, bean green and black

a place by the sea

Chinese food

autumn

reading

Muji

Please tell us a little memoir, a funny thing you had experienced as a designer?

When a friend wants to introduce me a good product, this product is my design.

What makes your day great as a designer, how do you motivate yourself?

Every day is the beginning of the design career, will encounter different problems, encounter different types of products. The new design project will bring me a lot of energy.

When you were a little child, was it obvious that you would become a great designer?

Like challenging things when I was a child, like creative toys.

What do you think about future; what do you see will happen in thousand years from now?

The future is full of hope, the future is a technology-led environment, the future needs the designer creativity.

Designer Interview

38 Froen

I graduated from Huaqiao University in 2013 and have been engaged in the design industry for five years. A good product can bring sense of accomplishment and honor being recognized by consumers, which inspires me to…

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I graduated from Huaqiao University in 2013 and have been engaged in the design industry for five years. A good product can bring sense of accomplishment and honor being recognized by consumers, which inspires me to become an excellent industrial designer. The career of designer has always been what I pursue, and I dream of becoming an excellent designer.

Can you tell us more about your company / design studio?

GUDAO DESIGN studio was founded in 2013 in Nanjing, China. The industrial design is an integrated design organization integrating industrial products and brand design. It focuses on the development and design of industrial products.

What is "design" for you?

Our design is to solve all kinds of problems in life. Bring products that integrate solution and emotion to consumers.

What kinds of works do you like designing most?

I like the best design works with aesthetic value, good sense of technology, and humanistic care.

What is your most favorite design, could you please tell more about it?

The wall type CD machine designed by Fukazawa Naohito for NUJIWhen designing a product, designers not only express beautiful things. Instead, it focuses on how to make it establish a relationship with the owner in the next life. First of all, it should be complete, balanced, and concise (this is not limited to the visual sense); it is then in its movement, space, and performance, in other words, making a clever design for the period of time with the relationship. In addition to the basic mission of the product, with the designer's opinion, create emotions that cannot be expressed in words and images.

What is your favorite material / platform / technology?

Bamboo, wood and metal are all my favorite materials. Bamboo and wood can reflect the warm texture, natural and gentle. Metals have a sense of the future that can express technology.

When do you feel the most creative?

The most creative products that effectively solve problems in life

Which aspects of a design do you focus more during designing?

User experience, appearance, function, material, color, etc

What kind of emotions do you feel when you design?

Coexistence of joy and anxiety

What kind of emotions do you feel when your designs are realized?

When a design is transformed from a work to a product, it is of course joyful. If the design can not be transformed into a product 100%, it is regretful. When the product was realized, it was still dominated by enjoyable and had a great sense of achievement and honor.

What makes a design successful?

Delicate life experience, design career experience, designer's self-cultivation and opportunities.

When judging a design as good or bad, which aspects do you consider first?

Whether the problem is solved and whether it is beneficial to life.

From your point of view, what are the responsibilities of a designer for society and environment?

Different designers have different design ideas, and the design concept is conveyed to the public through the design works, which has a great influence on the public. At the beginning of design, the importance of environmental protection exists or not, and the impact on the natural environment is far-reaching.

How do you think the "design field" is evolving? What is the future of design?

For China, the current design field is in a vigorous development stage, and the design is obviously unbalanced in different regions. This situation is changing. With the upgrading of consumption and industrial upgrading, design will be part of life.The future of design is more personalized. With the increase of consumer power, it is a challenge for designers that individual needs to be satisfied.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

Last exhibition was completed in November 2017, and the new exhibition is planned for autumn this year.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

Mostly come from daily life, good at discovering problems. Knowledge and communicaton are also essential for inspiration. Only by constantly find problems and solve them, a source of inspiration will never dry up.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I think that all designs originate from the natural environment, continue to learn about nature, and continuously analyze the natural environment. All physical changes originate from the natural environment. Tracing the source makes me continue to explore this design style. This kind of learning natural environment design style is endless, inspire me continue to understand the natural environment, the natural environment has nurtured the designer's thinking. The ultimate goal is to design excellent products.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I live in Nanjing, China. This is a city with a long history and profound culture. Cultural heritage is not only a country's business card, but also the cultural connotation is deeply rooted in our blood. This cultural connotation has an important influence on me and my design works.China has a vast market and many opportunities and challenges. The opportunity is that China is in the high speed development stage, will meet many different types of design projects, will let our designers have more learning opportunities, and there will be a lot of conditions to break through their own.

How do you work with companies?

The cooperation between designers and enterprises is a complementary relationship. The collision between thinking and enterprise product technology will create many sparks. Designers constantly understand that the more cooperative will design more suitable works for the company. The enterprises we cooperate with are not only designing products, but also bringing design thinking into enterprises and introducing design thinking into enterprise strategy. We will take the consumer pain problem as the core breakthrough point of our company's products, and be praised by our partners.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Companies should repect designers and their works.They should firstly understand what kinds of designer their need, choose the most suitable one.

Can you talk a little about your design process?

When receiving a new design project, we first look at existing product problem points and pain points from consumers. Study the environment in which the enterprise is located and help the cooperative enterprise to meet the problem points.

What are 5 of your favorite design items at home?

Ipad, Mi Notebook pro, B&O speaker, Philips electric toothbrush, Supor rice cooker

Can you describe a day in your life?

Every day is the new beginning of the design work, every day will encounter all kinds of problems and joy. Design books are essential for designers after work.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

As a young designer, I think the design is endless, experience every detail of life. Let life be a source of inspiration for design.

From your perspective, what would you say are some positives and negatives of being a designer?

A good designer's work must be expressing a positive point of view, good ideas will be beneficial to consumers.

What is your "golden rule" in design?

"ten principles of design" by Dieter Rams

What skills are most important for a designer?

Ability to observe life, hand-drawn products, computer-aided design software, etc.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Rhinoceros,keyshot,Photoshop,AdobeIllustrator

Designing can sometimes be a really time consuming task, how do you manage your time?

Good design is the accumulation of time, for a design project, I think the prophase product research is spent more time, only the prophase research, pain point problem solving, then the whole design project rhythm will be accelerated.

How long does it take to design an object from beginning to end?

Design cycle is not necessarily, design cycle is proportional to the complexity of the design project.

What is the most frequently asked question to you, as a designer?

For a design project, the most important thing is to solve all kinds of problems, a problem has different solutions, we need to find a more reasonable way from many solutions.

What was your most important job experience?

For designers, no matter how difficult it is to design a project or the size of the project product, it is hard to forget. Each design project is the beginning of a designer career. So every design experience is vivid, is a kind of help for the design career.

Who are some of your clients?

Our customers are mainly concentrated in: consumer electronics, medical products, power tools and housewares.

What type of design work do you enjoy the most and why?

Furniture, kitchenwares and consumer electronics, furniture and kitchenwares are full of warmth, consumer electronics have unlimited technology imagination.

What are your future plans? What is next for you?

My design career planning is to have own representative works, which can become classic products, be more beneficial to consumers products and have a good impact on the social environment.

Do you work as a team, or do you develop your designs yourself?

Our design projects are carried out in the form of team work, now the content of the design project is more and more extensive, only team work can design a good work. Different designers have different advantages, the advantages of centralized amplification, this is a good design team.

Do you have any works-in-progress being designed that you would like to talk about?

We are working on a design project for an electric wheelchair. The design project involves a lot of content. We are looking for various solutions to constantly improve the product, and I believe this will be an excellent design work.

How can people contact you?

Introduced by our clients.

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