Design Legend Interview
38 questions
My background is in Fashion Design. During my university education, I became particularly interested in materials, textures, and experimental techniques.
Could you please tell us a bit about your design background and education?
My background is in Fashion Design. During my university education, I became particularly interested in materials, textures, and experimental techniques. I enjoyed exploring how different materials could influence not only the appearance of a design, but also its form and character. I also had my first experiences working with leather through university projects.
After graduating, I began my professional career in the leather industry. This gave me the opportunity to work much more closely with leather and to understand its structure, possibilities, and craftsmanship. Coming from a fashion design background, I found leather very different from fabric, and this experience opened a new direction for me creatively.
Over time, my interest in material, form, and construction naturally led me toward bags and accessories. Looking back, I can see that the curiosity I developed during my education about texture and material became one of the foundations of my design language today.
What motivates you to design in general, why did you become a designer?
What motivates me most is the possibility of transforming an idea, a story, or an emotion into something tangible. I have always been fascinated by the way a thought can gradually become a form, and how materials and textures can give that form its own character.
Design gives me a way to express ideas that are sometimes difficult to communicate with words. I enjoy the entire journey—from the first thought and hand-drawn sketch to the moment when I can finally hold the finished object in my hands.
I became a designer because this process of imagining, experimenting, questioning, and creating feels very natural to me. Even though it can sometimes be challenging, the moment when an idea finally becomes what I had envisioned gives me a very special sense of satisfaction and continues to motivate me to create.
Did you choose to become a designer, or you were forced to become one?
I have always had a creative side. From a young age, I was drawn to drawing, books, and storytelling, although I did not immediately know that design would become my profession.
My father recognized this side of me quite early and encouraged me to explore a creative path where I could express myself and find greater fulfillment. His support played an important role in my decision to study Fashion Design.
So becoming a designer was never something I was forced into. It was more a process of discovering where my natural interests belonged and gradually finding my own path within design.
What do you design, what type of designs do you wish to design more of?
Today, my main focus is handbags and accessories, particularly designs where I can explore the relationship between form, material, and functionality. I enjoy creating pieces with a sculptural character that are visually distinctive but still practical enough to become part of everyday life.
In the future, I would like to continue developing this design language and explore it through new forms, materials, and types of accessories. I do not want to limit creativity too strictly to one category. What interests me most is creating objects that carry a story and a strong identity, while remaining functional and meaningful to the person who uses them.
What should young designers do to become a design legend like you?
I still see myself as someone who is learning, exploring, and evolving as a designer, so I would hesitate to call myself a design legend. But from my own journey, I would tell young designers not to focus too much on titles or recognition. Focus first on developing your own voice.
Stay curious, learn about materials and craftsmanship, observe the world around you, and do not be afraid to experiment or make mistakes. Competitions and awards can give you valuable encouragement and visibility, but they should motivate you to go further rather than become the final goal.
Most importantly, be patient with yourself. Finding your own design language takes time. Keep questioning, keep creating, and remain open to learning—because I believe a designer never really stops developing.
What distinguishes between a good designer and a great designer?
A good designer can create something that is beautiful, functional, and well resolved. I think a great designer goes one step further and creates work that carries a recognizable point of view and makes people feel something.
For me, the difference is not only technical ability. It is also curiosity, sensitivity, and the courage to develop your own design language rather than simply following what already exists. A great designer continues to question their own work, remains open to learning, and understands when to add something and when to take something away.
Perhaps most importantly, their designs have a certain soul. You can feel that there is a thought, an intention, and a human presence behind what has been created.
What makes a good design a really good design, how do you evaluate good design?
For me, a really good design is about the feeling of completeness. Form, proportion, material, function, color, and details should come together naturally and create a sense of harmony.
Sometimes it can be a very small detail, a particular color, or an unexpected color combination that gives a design its character. These elements do not necessarily need to be dramatic. What matters is how they contribute to the whole.
I believe a design becomes truly successful when this overall composition creates a connection with the person experiencing it. If something in the design makes you look again, feel something, or remember it, then it has gone beyond simply being aesthetically pleasing. It has created a relationship with you, and for me, that is an important quality of really good design.
What is the value of good design? Why should everyone invest in good design?
The value of good design goes far beyond appearance. A well-designed object can make everyday life easier, create pleasure in use, and remain meaningful for a long time. When function, quality, material, and aesthetics come together thoughtfully, we often develop a different relationship with that object and want to keep it rather than constantly replace it.
For me, investing in good design is therefore also about choosing with more awareness. I would rather own something that is thoughtfully made, works well, and continues to give me pleasure over time than something that quickly loses its relevance. Good design has the ability to become part of our lives, and that lasting relationship is where much of its value lies.
What would you design and who would you design for if you had the time?
If I had unlimited time, I would love to explore design with even greater freedom, experimenting with materials, textures, and sculptural forms without necessarily starting from a specific product category.
I would also find it very exciting to design for Loewe one day. I feel connected to the brand’s strong relationship with leather, craftsmanship, and its freedom in exploring unexpected forms. These are areas that are also very close to my own way of thinking as a designer.
More generally, I want to design for people who appreciate not only the object itself, but also the story, thought, and craftsmanship behind it. For me, the most meaningful designs are those that create a natural emotional connection with the person who experiences them.
What is the dream project you haven't yet had time to realize?
One project I would love to realize in the future is a more experimental collection where I could explore leather in new ways and combine it with different materials, textures, and techniques.
I would like the project to bring together design, craftsmanship, and creativity, with each piece beginning from its own story or emotion. Rather than starting with a fixed idea of what the final object should be, I would like to give myself the freedom to experiment and allow the material and the idea to guide the design.
It is something I have not yet had the time to explore fully, but I think it would bring together many of the things that have interested me since my early years as a designer.
What is your secret recipe of success in design, what is your secret ingredient?
I am not sure there is a secret recipe for success, but if I had to choose one ingredient, I would say curiosity. I have always been curious about materials, textures, forms, stories, and the possibilities hidden within an idea.
I also believe in patience and in questioning my own work. I rarely accept the first solution simply because it works. I like to look again, change a proportion, reconsider a detail, or explore another possibility until the design feels right to me.
Perhaps my secret ingredient is the combination of curiosity and persistence—remaining open enough to discover something unexpected, but patient enough to keep working until the idea finds its right expression.
Who are some other design masters and legends you get inspired from?
There are many creative people whose work I admire, but Alexander McQueen, Zaha Hadid, and Rei Kawakubo are particularly inspiring to me, each for a different reason.
I admire Alexander McQueen for the way he brought storytelling and emotion into fashion. His work showed that a design can go far beyond the object itself and become a way of communicating an idea, a feeling, or even an entire story.
Zaha Hadid inspires me through her extraordinary approach to form, geometry, and movement. I find it fascinating how architecture in her work can feel both powerful and fluid, and how familiar forms can be reconsidered from a completely different perspective.
What I find especially interesting about Rei Kawakubo is her freedom to question conventional ideas of beauty, proportion, and form. Her work reminds me that design does not always need to follow established rules and that sometimes the most interesting ideas appear when we have the courage to question them.
They are very different creators, but perhaps that is exactly why I find them inspiring. Each of them, in their own way, created a design language that is immediately recognizable as their own.
What is your greatest design, which aspects of that design makes you think it is great?
One of the designs that is most important to me is the Butterfly Effect Multifunctional Bag. What makes it special to me is the way the original idea, transformation, and functionality come together within one design.
I wanted the bag to be more than a visually interesting object. Its ability to transform and adapt was an essential part of the concept, so the function was not something added afterwards; it developed together with the form.
I also have a personal connection with this design because it represents an important stage in my development as a designer. Receiving recognition for it through the A’ Design Award gave me confidence in my design language and encouraged me to take the next steps in my journey. For that reason, its value to me is both in the design itself and in what it came to represent in my career.
How could people improve themselves to be better designers, what did you do?
I think becoming a better designer requires continuous learning, but not only through design itself. Observing, reading, experiencing different materials, understanding how things are made, and remaining curious all contribute to the way we develop creatively.
In my own journey, working closely with materials has taught me a great deal. During my education I experimented with different textures and techniques, and later, working professionally in the leather industry allowed me to understand leather, construction, and craftsmanship much more deeply. Seeing how an idea is actually translated into a physical object changed the way I design.
I also challenged myself by entering design competitions and allowing my work to be evaluated outside my own environment. This gave me new perspectives and encouraged me to continue developing. I believe improvement comes from staying curious, questioning your own work, and never assuming that you have finished learning.
If you hadn't become a designer, what would you have done?
If I had not become a designer, I think I might have become a writer. As a child, I loved books and storytelling, and for a period of time I actually imagined myself becoming a writer.
Looking back, I find it interesting that storytelling is still present in what I do today, just in a different form. Instead of expressing an idea only through words, I now often begin a design with a story, an emotion, or a thought and try to translate it into form, material, and detail.
So perhaps the profession would have been different, but the desire to create and tell stories would probably have remained the same.
How do you define design, what is design for you?
For me, design is a way of giving physical form to an idea, a feeling, or a story. It is the process of taking something that initially exists only in your mind and expressing it through form, material, color, detail, and function.
But design is not only about creating something beautiful. It should have a reason to exist and should somehow connect with the person who experiences or uses it. Sometimes that connection comes through function, sometimes through a material, a color, or even a very small detail.
I think this is what makes design so fascinating to me: it brings together thought and emotion with something tangible. When all of these elements find the right balance, an object can communicate without needing words.
Who helped you to reach these heights, who was your biggest supporter?
I have been fortunate to have different people support me at different stages of my journey. My father was one of the first people to recognize my creative side and encouraged me to follow a path where I could express it.
Later, when I began my professional career in the leather industry, Mr Demirci, the owner of the company where I worked, had an important influence on my development. I learned a great deal from him—not only about design, but also about materials, stitching, construction, and the realities of production. That experience helped me understand that a good design is not only an idea on paper; you also need to understand how it can actually be made.
I am grateful to the people who shared their knowledge with me and believed in my abilities along the way. Each of them contributed to the designer I have become today.
What helped you to become a great designer?
I think it has been a combination of many experiences rather than one particular thing. My education gave me the freedom to experiment, while my years in the leather industry taught me to understand materials, construction, stitching, and production much more deeply.
Working closely with materials has probably shaped me the most. When you understand how a material behaves, what it allows you to do, and where its limits are, you begin to design differently. At the same time, mistakes, difficult projects, and ideas that did not work as expected have taught me just as much as successful ones.
Design competitions also gave me the opportunity to challenge myself and see my work from another perspective. Above all, I think remaining curious and continuing to learn have been essential. I still do not feel that there is a point where a designer can say, “Now I know enough.”
What were the obstacles you faced before becoming a design master?
One of the challenges I faced was learning how to translate an idea in my mind into something that could actually be produced. An idea can look beautiful in a sketch, but materials and construction have their own possibilities and limitations. Learning to work with those realities rather than against them took time and experience.
Another challenge has been my own tendency to question my work. Sometimes I know exactly what I want a design to feel like, but finding the right form, proportion, or detail can take many attempts. That process can be frustrating, but over time I have learned that these difficult moments are often an important part of finding the right solution.
I think many of the obstacles I encountered eventually became part of my education as a designer. They taught me patience, flexibility, and not to be afraid of changing direction when a design needs it.
How do you think designers should present their work?
I think a design should be presented in a way that allows people to understand both the object and the idea behind it. Good photography and visual presentation are important, but they should support the design rather than overpower it.
I also like to see the details, materials, and craftsmanship, because these often reveal things that cannot be understood from the overall image alone. If there is a story or particular thought behind the design, I think it is worth sharing that as well.
For me, the best presentation is clear, honest, and visually strong, while still allowing the design itself to remain the main focus.
What's your next design project, what should we expect from you in future?
My main focus now is continuing to develop MOONILIN and its design language. I want to explore new ideas through form, material, color, and thoughtful details while staying true to the identity we are building.
In the future, I would like to expand this world gradually through new collections and perhaps new types of accessories. I do not want to define everything too far in advance, because I think part of creativity is leaving space for unexpected ideas. What I hope people can expect from me is continued curiosity, evolution, and designs that still feel recognizably mine.
What's your ultimate goal as a designer?
My ultimate goal is to develop a design language that is truly my own and that can continue to evolve without losing its identity.
Of course, I would love to see MOONILIN grow internationally, but for me success is not only about how widely a design is known. I would like to create pieces that people recognize, connect with, and continue to value over time.
If one day someone sees a design without seeing my name and can still feel that it could be mine, I think that would be one of the most meaningful achievements for me as a designer.
How does design help create a better society?
Design influences our everyday lives much more than we sometimes realize. The objects we use, the spaces we live in, and even the way information is communicated are all shaped by design. When design is thoughtful, it can make life easier, more intuitive, and more enjoyable.
I also believe good design can encourage us to value things differently. When something is well made, functional, and meaningful to us, we are more likely to care for it and keep it for longer rather than constantly replacing it.
Design alone cannot create a better society, but it can contribute by encouraging more thoughtful choices and by creating things that genuinely improve people’s everyday experiences.
What are you currently working on that you are especially excited about?
At the moment, I am especially excited about bringing MOONILIN to life as a complete brand. For a long time, many parts of it existed as ideas, sketches, materials, prototypes, and plans. Seeing all of these elements gradually come together into something real is very special to me.
What excites me most is seeing the designs leave my sketchbook and begin their own life. Developing the collection, working on the details, and building the world around the products has made this a very personal creative journey.
It feels like the beginning of a new chapter, and I am very curious to see how people will experience and connect with the designs.
What would you like to see changed in design industry in the coming years?
I would like to see the design industry move a little further away from the constant pressure to create something new simply because trends change so quickly. I hope there will be more appreciation for quality, materials, craftsmanship, and designs that are created to remain relevant for longer.
Technology will certainly continue to change the way we design and produce, and I see many opportunities in that. At the same time, I hope we do not lose the human side of design—the knowledge of materials, the value of craftsmanship, intuition, and the small imperfections that can sometimes give an object its character.
For me, progress does not always mean creating more. Sometimes it can mean creating more thoughtfully and giving greater value to what we choose to make.
What is your life motto as a designer?
Stay curious, trust your own path, and never stop learning.
For me, design is a continuous journey. There will always be something new to discover, a different material to understand, another perspective to consider, or an idea that challenges what you already know. Curiosity keeps me moving forward, while trusting my own path reminds me not to lose myself in what everyone else is doing.
Do you think design sets the trends or trends set the designs?
I think the relationship works in both directions. Trends can influence design because they reflect changes in culture, lifestyle, technology, and the way people live. At the same time, a strong design can introduce a new perspective and eventually influence what becomes a trend.
Personally, I prefer not to begin a design by asking what is currently fashionable. I find it more interesting to follow an idea and develop it in my own way. Trends can be observed, but I do not think they should define a designer’s creative direction.
The designs that interest me most are often those that have their own identity and can remain relevant even after a particular trend has passed.
What is the role of the color, materials and ambient in design?
Color and material can completely change the character and emotion of a design. The same form can feel very different depending on the material, its texture, or the colors used. Sometimes even a small change in color can transform the way we experience an object.
I am particularly interested in how colors interact with each other and with the material. A combination can create contrast, harmony, softness, or strength, and sometimes it becomes one of the details that makes a design memorable.
The surrounding atmosphere also influences how we perceive design. Light, space, and context can reveal different qualities of an object. For me, all of these elements work together to create the overall feeling of a design and the connection it can establish with a person.
What do you wish people to ask about your design?
I would love people to ask, “What is the story behind this design?”
For me, a design often begins long before the final form appears. There may be an emotion, an observation, a material, or a small detail behind it that eventually develops into the finished piece. I like when a design creates enough curiosity for someone to want to discover that story.
I think that moment of curiosity means the design has already started a conversation with the person looking at it.
When you see a new great design or product what comes into your mind?
When I see a really good design, my first reaction is usually curiosity. I want to understand what makes it work so well. I start noticing the proportions, the material, the details, and sometimes a very simple idea that has been resolved in an unexpected way.
I particularly enjoy designs that make me look twice. When something appears simple at first but reveals another detail or thought when you look closer, I find that very inspiring.
A great design often makes me think, “I wish I had thought of that.” For me, that is one of the nicest reactions another designer’s work can create.
Who is your ideal design partner? Do you believe in co-design?
Yes, I believe in co-design when there is mutual respect and a genuine exchange of ideas. For me, the ideal design partner is not necessarily someone who thinks exactly as I do, but someone who brings a different perspective, knowledge, or skill to the process.
I think the most interesting collaborations happen when both sides keep their own identity while creating something that neither of them would have developed in exactly the same way alone.
For that to work, there has to be trust, openness, and a shared understanding of quality. A good collaboration should expand your way of thinking without making you lose your own design voice.
Which books you read had the most effect on your design?
One book that had a very direct influence on my design journey was Richard Bach’s Jonathan Livingston Seagull. It inspired the concept behind a design I created for the first Detay Leather Products Design Competition in Turkey, where I received first place.
What stayed with me was not simply the story itself, but the feelings and ideas it created in my imagination. I translated that inspiration into my own design language rather than trying to represent the book literally.
That experience was very meaningful to me because it showed me quite early in my career that inspiration can come from outside the design world. A book, a story, or even a single feeling can eventually become a material, a form, or a detail. It is still an important part of the way I approach design today.
How do you feel about all the awards and recognition you had, is it hard to be famous?
I feel very grateful for the recognition my work has received. Awards are meaningful to me because behind every design there is a long process of thinking, questioning, experimenting, and sometimes doubting yourself. When that work is recognized by an experienced jury, it gives you confidence and encourages you to continue.
At the same time, I would not describe myself as famous. I still see myself simply as a designer who is developing, learning, and building her own path. Recognition is wonderful, but I try not to let it become the reason I design.
For me, the most valuable part is knowing that something I created has connected with others. Awards can open doors and give visibility, but the real motivation is still the desire to create something meaningful and to continue growing as a designer.
What is your favorite color, place, food, season, thing and brand?
My favorite color is lilac, my favorite place is Istanbul, and my favorite food is fish. Summer is definitely my favorite season, and perhaps unsurprisingly, one of my favorite things is a bag.
If I had to choose a favorite brand, I would say Loewe. I admire its strong connection to leather and craftsmanship, but also the way it continues to experiment with materials and creativity while maintaining its identity. That balance between heritage and contemporary design is something I find very inspiring.
What makes your day great as a designer, how do you motivate yourself?
What makes my day great as a designer is often something quite small. It can be finding the right solution to a detail I have been thinking about, seeing a form finally come together, discovering an interesting material, or simply having a new idea that excites me.
I do not believe creativity can always be forced, so I do not try to motivate myself in the same way every day. Sometimes I need to step away from a design, observe other things, read, or simply give the idea some space. Very often, the solution appears when I stop trying too hard to find it.
And when something I have imagined finally begins to feel right, that feeling itself becomes my motivation to continue.
When you were a little child, was it obvious that you would become a great designer?
Not at all. I do not think it was obvious that I would become a designer. What was clear, however, was that I had a strong creative side.
As a child, I loved drawing, books, and stories, and for some time I actually imagined that I might become a writer. I was always attracted to creating something from my imagination, although at that age I had no idea where it would eventually lead me.
Looking back, I think the signs were there, just not in the form of a specific profession. The desire to imagine, create, and tell stories was already part of me. It simply took time for me to discover that design would become my way of expressing it.
What do you think about future; what do you see will happen in thousand years from now?
A thousand years is almost impossible to imagine. Technology will probably transform the way we live, communicate, create, and perhaps even the way we understand the world around us.
But I like to believe that some things will remain very human. We will still have the desire to create, to tell stories, to express ourselves, and to surround ourselves with things that have meaning.
The tools may be completely different, but I hope curiosity, imagination, and emotion will still be at the heart of creativity. Perhaps a thousand years from now, people will look back at the objects we create today in the same way we look at objects from the past—not only to understand how people lived, but also what they valued and found beautiful.
Please tell us anything you wish your fans to know about you, your design and anything else?
I would like people to know that behind every design there is usually much more than what is visible at first glance. There are thoughts, sketches, questions, changes, materials, emotions, and sometimes many moments of uncertainty before something finally feels right.
I do not see design as a destination where you eventually know everything. For me, it is an ongoing process of learning, observing, experimenting, and discovering new sides of yourself along the way. I hope I never lose that curiosity.
As I continue developing MOONILIN and creating new work, I hope people will not only see the finished object, but also feel some of the thought and emotion behind it. If a design can create that quiet connection with someone, that is already very meaningful to me.