Design Interview
Ruby Pixels Ouerbiller · 20 Froen
The main inspiration behind this design comes from the visual language of early digital games, especially Tetris, combined with the rhythm and atmosphere of neon signs in Japanese cityscapes.
What is the main principle, idea and inspiration behind your design?
The main inspiration behind this design comes from the visual language of early digital games, especially Tetris, combined with the rhythm and atmosphere of neon signs in Japanese cityscapes. The pixel-like structures, geometric forms, and flashing visual energy of these environments inspired me to translate a distinctly digital aesthetic into the language of fine jewelry.
What has been your main focus in designing this work? Especially what did you want to achieve?
My main focus was to create a balance between a contemporary digital visual language and the refinement of fine jewelry. I wanted the pixel-like geometric structure and the large pear-shaped ruby to feel unexpected together, while still forming a coherent, elegant, and wearable piece.
What are your future plans for this award winning design?
My future plan is to keep the original Ruby Pixels piece in the gallery as a distinctive work, while potentially exploring its pixel-inspired concept in other forms, such as rings, necklaces, or even a new collection.
How long did it take you to design this particular concept?
It took about two years from the first ideas and sketches to the final realization of the concept . Once the design was finalized, the production process took approximately three to four weeks of intensive work.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
This design was not commissioned. It comes from a personal inspiration, blending pixel-like structures and early digital games, especially Tetris, with the mood of neon signs in Japanese cities. I wanted to translate that digital language into a real and precious piece of jewelry, while exploring the contrast between the structured, pixelated geometry of the upper section and the natural, fluid form of the pear-shaped ruby suspended below
Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
This design is not being produced or used by any other company, and I do not intend to sell or lease the production rights. The piece was developed and produced under my own brand ZOMORODI, and I plan to keep its production within the brand.
What made you design this particular type of work?
What drove me was merging the visual language of early digital games with the neon atmosphere of Japanese cities, and finding a way to translate that into a real, precious piece of jewelry.
Where there any other designs and/or designers that helped the influence the design of your work?
No particular designer or existing jewelry design directly influenced this work. The design developed from my own visual observations and ideas rather than from another designer’s work.
Who is the target customer for his design?
The target customer for Ruby Pixels Earrings is someone who appreciates contemporary jewelry, conceptual design, and distinctive pieces that go beyond conventional luxury jewelry.
What sets this design apart from other similar or resembling concepts?
What sets Ruby Pixels apart is the contrast between two very different visual languages: the structured, pixel-like geometry of the upper section and the classic, organic form of the pear-shaped ruby below. Bringing these two elements together gives the piece its distinctive identity.
How did you come up with the name for this design? What does it mean?
The name “Ruby Pixels” came directly from the two defining elements of the design: the pixel-like structure of the upper part and the pear-shaped ruby suspended below. I wanted the name to be simple and to immediately reflect the visual identity of the piece.
Which design tools did you use when you were working on this project?
I began with hand sketches and then developed the design in Rhino with the assistance of a 3D operator. For production, we used 3D modeling and printing, traditional jewelry casting, followed by hand finishing, polishing, and precise stone setting to complete the piece.
What is the most unique aspect of your design?
The most unique aspect of the design is the combination of a structured pixel-like geometry with the natural and classic form of a pear-shaped ruby. The contrast between these two very different visual languages creates the distinctive character of Ruby Pixels.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
In realizing this design, I collaborated with several specialists. First, working with professional gemstone dealers and suppliers was essential, because the concept required gemstones with very specific dimensions, quality, and color. Without access to precisely selected stones, transforming the original idea into a real piece would not have been possible. I then worked with a 3D/Rhino operator to develop and refine the structure of the design. During production, skilled jewelry makers and specialists were involved to ensure the piece was executed with the required precision.
What is the role of technology in this particular design?
Technology played an important role in translating the initial idea into a precise and producible piece of jewelry. After developing the concept through hand sketches, Rhino and 3D modeling allowed the pixel-like structure, proportions, and stone positions to be refined with accuracy. 3D printing was then used to prepare the model for casting, while the final finishing and stone setting were completed by hand.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
No, the design was not influenced by data or analytics. It developed through personal observation, visual inspiration, experimentation, and the creative design process rather than data-driven research.
What are some of the challenges you faced during the design/realization of your concept?
One of the main challenges was sourcing gemstones with the exact dimensions, color, and quality required by the design, since the pixel-like structure depended directly on the proportions of the stones. Another challenge was transforming forms that initially existed only as sketches and mental images into a precise three-dimensional structure that could actually be manufactured. The design had to be repeatedly examined and refined in Rhino so that the visual idea could work within the technical limitations of jewelry production. Finally, precisely realizing the pixelated upper structure together with the large pear-shaped ruby, and bringing these two different visual languages into one coherent piece, was another important challenge.
How did you decide to submit your design to an international design competition?
Ruby Pixels wasn’t originally created for a competition. It started as a personal, exploratory project that gradually found its own identity. Once it was finished, I felt that this distinct design language deserved to be seen and evaluated on its own terms, beyond a purely commercial context. That’s why I decided to submit it to an international design competition for an independent and professional assessment, and to give the work an opportunity to be seen beyond the gallery and the local market.
What did you learn or how did you improve yourself during the designing of this work?
During this project, I learned to be more patient with the design process and not force an idea into a final form too quickly. Ruby Pixels took almost two years to evolve from initial visual ideas into a finished piece. Working through sketches, 3D development, gemstone selection, and production taught me how to balance creative freedom with the technical realities of fine jewelry. It also gave me more confidence to follow an unconventional idea, even when its final outcome isn’t clear from the start.
Any other things you would like to cover that have not been covered in these questions?
For now, I plan to keep the original piece as part of my design portfolio and make it available for exhibitions or special presentations. In the future, I would also like to explore how the same concept could be reinterpreted through other types of jewelry or related design objects.