Design Interview
Point Wandspigel · 20 Froen
The main principle behind the Point Wall Mirror is making the invisible visible. In most wall mirror designs, the hanging detail is always hidden, concealed as an unsightly or purely technical element.
What is the main principle, idea and inspiration behind your design?
The main principle behind the Point Wall Mirror is making the invisible visible. In most wall mirror designs, the hanging detail is always hidden, concealed as an unsightly or purely technical element. I brought this detail to the very center of the design. "Point" refers both to the physical point that connects the mirror to the wall and to the idea of creating a focal point in a space. My inspiration came from unsolved problems hidden within everyday objects. The mounting process is both an aesthetic and practical challenge in most mirror designs; I wanted to transform that problem into the design itself.
What has been your main focus in designing this work? Especially what did you want to achieve?
My main focus was turning the mounting detail into both a functional and a visual element. Hanging a wall mirror is typically a frustrating process: keeping it level, hiding the screws, concealing the back mechanism. I integrated the entire process into the design itself and aimed to offer the user an effortless and intuitive experience. At the same time, I wanted to achieve a form that creates a sense of calm in the space and transforms the corner it occupies into a starting point.
What are your future plans for this award winning design?
The Point Wall Mirror is, for me, the starting point of a design language. With the recognition that this award has brought, I am developing a collection that carries the same language into different typologies, from accessories to living space objects. My goal is to position Point not as a standalone product but as the first piece of a collection in dialogue with itself. I am also actively pursuing international brand collaborations and participation in design fairs.
How long did it take you to design this particular concept?
From concept to production-ready took approximately six months. The initial sketching phase spanned a few weeks, followed by 3D modelling, prototype production, and resolving manufacturing details. The most time-consuming part was ensuring the mounting mechanism worked correctly both aesthetically and functionally at the same time. Good detail requires patience.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
This design was entirely a response to a personal inspiration. While searching for a mirror for my own home, I noticed that most available options were either impractical when it came to mounting or simply ignored that detail altogether. The question of "why has this problem not been solved yet?" began to occupy my mind. As a designer, these kinds of unsolved everyday problems are what excite me the most.
Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
Yes, the Point Wall Mirror is currently in production and available for sale under the MORE Design Objects brand. I produce it in limited quantities in collaboration with skilled craftspeople in Turkey, using selected natural materials. I am also open to licensed production arrangements with the right brand partners.
What made you design this particular type of work?
Living space objects such as mirrors, lighting fixtures, and side tables have always attracted me because they can carry both a functional and a sculptural character. For me, the greatest power of design lies in an object not only fulfilling a function but also transforming the atmosphere of the space it inhabits and acquiring an emotional presence. The wall mirror is one of the most beautiful typologies that can carry both the function of reflection and the identity of a spatial object at once.
Where there any other designs and/or designers that helped the influence the design of your work?
Japanese minimalism and the concept of "ma", the idea that empty space itself can carry meaning, left a deep mark on this design. Naoto Fukasawa's philosophy of quiet design, the principle that an object should integrate into your life without demanding your attention, has always been a reference point for me. The woodworking tradition and craftsmanship detail of Turkish artisanal heritage also found its way into the material language of this design.
Who is the target customer for his design?
The Point Wall Mirror was designed for those who value design, who curate their living spaces with intention, and who embrace the principle of "less but right." My target audience consists of design enthusiasts who seek an object that adds meaning to their space rather than simply purchasing a mirror, and who want to be satisfied both in terms of quality and aesthetics. Architects and interior designers who follow a minimalist approach may also find this design a natural fit for their vocabulary.
What sets this design apart from other similar or resembling concepts?
What sets Point apart from other mirror designs is that it brings the typically hidden hanging detail to the very focal point of the design. Most mirror designs treat the mounting mechanism as a problem and try to conceal it. I transformed this detail into both a visual element and a practical solution. This approach gives Point both aesthetic coherence and ease of use at the same time, without contradiction.
How did you come up with the name for this design? What does it mean?
The name "Point" comes from the very essence of the design. In English, it means both a physical point and a focal point, and that is exactly what the design does: it transforms the single point on the wall, the hanging detail, into the focal point of the entire space. It also carries the connotation of a "starting point"; the mirror creates an anchor in the room, a place where the eye begins.
Which design tools did you use when you were working on this project?
During the concept phase, I used a traditional A3 sketchbook and pencil. In the digital phase, I worked with Rhinoceros for 3D modelling and KeyShot for rendering. I prepared technical drawings and presentation materials in Adobe Illustrator. During the prototyping phase, I worked directly with craftspeople to produce physical models.
What is the most unique aspect of your design?
The most unique aspect is that the mounting mechanism was designed to function simultaneously as both a functional and an aesthetic element. Thanks to this detail, Point gives the feeling of being "perfectly placed" both visually and in practice when hung on the wall. Additionally, the proportional relationship between the wooden frame and the mirror surface gives the form a sculptural character; the object does not simply reflect, it establishes a presence in the space.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
The design process developed independently; the concept and form decisions are entirely my own. However, during the transition to production, I worked closely with master woodworkers and metalworking craftspeople in Turkey. We resolved the engineering details of the mounting mechanism together. Good design comes to life when the right people are involved at the right moments.
What is the role of technology in this particular design?
CNC machining played a critical role in achieving the precise proportions of the wooden frame and ensuring consistent quality throughout production. However, I wanted to balance technology with traditional hand craftsmanship; surface treatments and assembly details after CNC cutting still require skilled hands. Technology here is a tool; what determines the final result is still the human hand and eye.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
I began by observing user behaviour: how do people hang their mirrors, and what difficulties do they encounter? This observational research revealed the necessity of redesigning the mounting experience. I also examined existing mirror designs on the market to identify which gaps remained unfilled in this space, and I shaped the positioning of Point accordingly.
What are some of the challenges you faced during the design/realization of your concept?
The greatest challenge was ensuring the hanging mechanism worked simultaneously on both visual and functional levels. A mechanism that looked aesthetically correct might prove insufficient in practice; conversely, one that worked perfectly but clashed with the visual integrity would undermine the spirit of the design. Finding this balance required many prototypes and revisions. Identifying the right surface finishing technique to keep the selected wood material stable across different environmental conditions was also a time-consuming process.
How did you decide to submit your design to an international design competition?
I was internally certain that the design was right; but I wanted the perspective of an independent international jury as both a validation and a calibration point. A' Design Award was a natural choice for this purpose, given its global reach and respected jury. Understanding where I could place this design on a world scale was also important for clarifying my next steps.
What did you learn or how did you improve yourself during the designing of this work?
This design showed me in very concrete terms how a single good detail can transform an entire object. When you make an invisible detail visible, the whole design language shifts. Working with craftspeople throughout the prototyping process also reinforced, once again, how important it is to involve production constraints early in the design process. The dialogue between designer and craftsperson always makes the final product better.
Any other things you would like to cover that have not been covered in these questions?
The A' Design Award Bronze is not merely a recognition for Point Wall Mirror; it is a sign that a design language has found resonance on the international stage. This gives me a stronger foundation on which to build the collection ahead. I believe design has something to contribute to the world; every object that makes a space more intuitive, more beautiful, and more meaningful is part of that contribution. I am grateful to everyone who took the time to engage with this work.