South Branch Sign ການອອກແບບພາຍໃນຮ້ານອາຫານ by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ທອງສຳລິດພາຍໃນ· 2020
South Branch Sign ການອອກແບບພາຍໃນຮ້ານອາຫານ
by Tiao Ouyang
Client: Oytt Design
A' Design Award ລະດັບທອງສຳລິດ Winner in ພາຍໃນ Category
Verified Award Winner
Verify Award Status for #100068The Design
About South Branch Sign ການອອກແບບພາຍໃນຮ້ານອາຫານ
South Branch Sign ແມ່ນການອອກແບບພາຍໃນຂອງຮ້ານອາຫານແບບໂສ້ສາຂາສະໄຕຮົງກົງ ຕັ້ງຢູ່ໃນເມືອງຊາງໂຈວ. ໂຄງການນີ້ມີເນື້ອທີ່ລວມທັງໝົດ 500 ຕາແມັດ. ວັດສະດຸ ແລະ ສີສັນທີ່ແຕກຕ່າງກັນຖືກນຳໃຊ້ເພື່ອກຳນົດຂອບເຂດຂອງແຕ່ລະພື້ນທີ່ນຳໃຊ້ງານ, ດັ່ງນັ້ນການແບ່ງກັ້ນທາງກາຍະພາບຈຶ່ງຖືກຫຼຸດຜ່ອນລົງ ແລະ ຜັງພື້ນຖືກອ່ານຜ່ານການແບ່ງແຍກທີ່ບໍ່ສາມາດເບິ່ງເຫັນໄດ້ຢ່າງຊັດເຈນ. ຫີນເທຣັດໂຊ (Terrazzo), ໄມ້, ໜັງ ແລະ ແວ່ນຮອບກະຈົກ ໄດ້ສ້າງພື້ນຜິວທີ່ອຸດົມສົມບູນ ແລະ ຫຼາກຫຼາຍໃຫ້ກັບພື້ນທີ່. ເສັ້ນສາຍທີ່ນຸ້ມນວນແລ່ນຜ່ານຝາ ແລະ ເພດານ, ພ້ອມທັງລະບົບແສງສະຫວ່າງແບບຝັງຕົວທີ່ເນັ້ນຈຸດເດັ່ນຂອງລາຍລະອຽດອັນປານີດ. ຜົນລັບທີ່ໄດ້ຄືພື້ນທີ່ທີ່ສະຫງົບ ແລະ ໂປ່ງໃສ ດ້ວຍພື້ນຜິວທີ່ຮຽບງ່າຍ ພ້ອມກັບລັກສະນະທີ່ມີເຫດຜົນ ແລະ ທັນສະໄໝ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
South Branch Sign ການອອກແບບພາຍໃນຮ້ານອາຫານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. South Branch Sign ການອອກແບບພາຍໃນຮ້ານອາຫານ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. South Branch Sign ການອອກແບບພາຍໃນຮ້ານອາຫານ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
- Dimensions & Packaging
- The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
- Tags
- Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
- Production Technology
- The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
- Design Challenge
- Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
- Research
- The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
- Inspiration
- This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
- Project Duration
- The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
- Operation Flow
- With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
- Patents
- Copyrights belong to Tiao Ouyang, 2019.
- Team Members
- Tiao Ouyang
Danfeng Zhou
Yang Li - Image Credits
- Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.
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