Yic Barbecue Market ອັດຕະລັກສະນະທາງພາບ by Youjia Gu is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2020
Yic Barbecue Market ອັດຕະລັກສະນະທາງພາບ
by Youjia Gu
Client: MET Creative Brand
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #100459The Design
About Yic Barbecue Market ອັດຕະລັກສະນະທາງພາບ
Yic Barbecue Market ແມ່ນອັດຕະລັກສະນະທາງພາບທີ່ຖືກສ້າງຂຶ້ນສໍາລັບຮ້ານປີ້ງບາບີຄິວ. ອັດຕະລັກສະນະນີ້ຖືກສ້າງຂຶ້ນອ້ອມຮອບສຽງຂອງການປີ້ງ, ຖືກສະແດງອອກເປັນ Zila, ເຊິ່ງເປັນຮູບຮ່າງຂອງຄໍາຂວັນຂອງແບຣນ ແລະ ລະບົບການຂຽນຄໍາໂຄສະນາທີ່ກວ້າງກວ່າ. ຕົວລະຄອນກິນຊິ້ນນ້ອຍໆທີ່ມີຊື່ວ່າ Zila beast ເຮັດໜ້າທີ່ເປັນມາສະຄອດຂອງແບຣນ, ດ້ວຍໜ້າທີ່ໜ້າຮັກ ແລະ ປາກທີ່ເປີດອອກ. ຮູບຊົງວົງມົນ ເຊັ່ນ: ດວງດາວ ແລະ ກ້ອນເສັ້ນດ້າຍ ບົ່ງບອກເຖິງດາວເຄາະ ແລະ ອະວະກາດ, ຮັບຮອງແນວຄວາມຄິດດາວເຄາະບາບີຄິວ. ສີສົ້ມອ່ອນ ແລະ ສີຟ້າອົມຂຽວ ໃຫ້ອັດຕະລັກສະນະນີ້ມີແບບແຜນທີ່ມ່ວນຊື່ນ ແລະ ທັນສະໄໝ. ອັດຕະລັກສະນະນີ້ຖືກນໍາໃຊ້ໃນພື້ນທີ່ພາຍໃນຂະໜາດ 280 ຕາລາງແມັດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Yic Barbecue Market ອັດຕະລັກສະນະທາງພາບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Yic Barbecue Market ອັດຕະລັກສະນະທາງພາບ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Yic Barbecue Market ອັດຕະລັກສະນະທາງພາບ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
- Dimensions & Packaging
- The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
- Production Technology
- The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
- Design Challenge
- If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
- Research
- When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
- Inspiration
- Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
- Project Duration
- The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
- Operation Flow
- On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
- Patents
- Copyrights belong to Youjia Gu, 2018
- Team Members
- Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei - Image Credits
- Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.
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