The Wild ຕົວຕົນຂອງບໍລິສັດ by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2020
The Wild ຕົວຕົນຂອງບໍລິສັດ
by Chao Xu
Client: AhnLuh Luxury Resorts and Residences
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #100724The Design
About The Wild ຕົວຕົນຂອງບໍລິສັດ
ນີ້ແມ່ນການອອກແບບຍີ່ຫໍ້ ສຳ ລັບລີສອດຫລູຫລາແບບ ໃໝ່, ສ້າງຂຶ້ນເທິງຍອດພູ Huangbai ໃນແຂວງຫູ ໜານ. ຈຸດປະສົງຂອງໂຄງການນີ້ແມ່ນເພື່ອສົມທົບຄວາມງາມແບບດັ້ງເດີມຂອງຈີນກັບຄວາມລຽບງ່າຍຂອງຕາເວັນຕົກເຂົ້າໃນການອອກແບບຍີ່ຫໍ້. ທີມງານອອກແບບໄດ້ສະກັດເອົາຄຸນລັກສະນະທີ່ອຸດົມສົມບູນຂອງສັດແລະພືດໃນພູ Huangbai ແລະໄດ້ອອກແບບໂລໂກ້ຮູບຊົງໂຕໂດຍໃຊ້ເຕັກນິກການແຕ້ມຮູບແບບດັ້ງເດີມຂອງຈີນ, ຂົນສັດເຄນໄດ້ຖືກດັດແປງເປັນແບບຢ່າງ. ຮູບແບບພື້ນຖານນີ້ສາມາດປະກອບເປັນສັດແລະພືດທຸກຊະນິດ (ທີ່ມີຢູ່ໃນພູເຂົາ), ແລະເຮັດໃຫ້ອົງປະກອບອອກແບບທັງ ໝົດ ເບິ່ງມີຄວາມກົມກຽວ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
The Wild ຕົວຕົນຂອງບໍລິສັດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. The Wild ຕົວຕົນຂອງບໍລິສັດ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. The Wild ຕົວຕົນຂອງບໍລິສັດ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
- Dimensions & Packaging
- Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm - Tags
- branding design, logo, Chinese style, hotel branding, simple
- Production Technology
- Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
- Design Challenge
- As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
- Research
- Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
- Inspiration
- Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
- Project Duration
- The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
- Team Members
- Creative director:Chao Xu
Graphic design:Chao Xu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
