Macau Light Festival 2019 TVC ໂຄສະນາໂທລະທັດ by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບຮູບເງົາ, ວິດີໂອ ແລະ ແອນິເມຊັ່ນ Competition Category.
ເງິນຮູບເງົາ· 2020
Macau Light Festival 2019 TVC ໂຄສະນາໂທລະທັດ
Client: Mirage Visuals
A' Design Award ລະດັບເງິນ Winner in ຮູບເງົາ Category
Verified Award Winner
Verify Award Status for #100899The Design
About Macau Light Festival 2019 TVC ໂຄສະນາໂທລະທັດ
Macau Light Festival 2019 TVC ແມ່ນໂຄສະນາໂທລະທັດທີ່ຖືກສ້າງຂຶ້ນເພື່ອສົ່ງເສີມເທດສະການແສງໄຟມາເກົ້າ. ຮູບເງົາເລື່ອງນີ້ຕິດຕາມ Mak Mak, ຕົວມາສຄອດການທ່ອງທ່ຽວມາເກົ້າ, ໃນຂະນະທີ່ຜູ້ຊົມທ້ອງຖິ່ນ ແລະ ນັກທ່ອງທ່ຽວສຳຫຼວດເສັ້ນທາງແສງໄຟສີ່ເສັ້ນ ແລະ ທິວທັດເມືອງທີ່ປ່ຽນແປງຂອງມາເກົ້າ. ໂຄສະນານີ້ໄດ້ປະສົມປະສານການຖ່າຍທຳສົດ, ເອັບເຟັກທາງສາຍຕາ, ໂມຊັນກຣາຟິກ ແລະ ພາບເຄື່ອນໄຫວສາມມິຕິ. ຄຸນລັກສະນະທ້ອງຖິ່ນຖືກສະແດງເປັນສິລະປະການຕິດຕັ້ງ. ເທດສະການດັ່ງກ່າວຖືກນຳສະເໜີເປັນເຄັກວັນເກີດຂະໜາດໃຫຍ່, ເປັນການສະຫຼອງຄົບຮອບຊາວປີຂອງເຂດບໍລິຫານພິເສດມາເກົ້າ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Macau Light Festival 2019 TVC ໂຄສະນາໂທລະທັດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Macau Light Festival 2019 TVC ໂຄສະນາໂທລະທັດ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Macau Light Festival 2019 TVC ໂຄສະນາໂທລະທັດ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
- Inspiration
- Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
- Project Duration
- The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019.
- Team Members
- Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau - Image Credits
- MIRAGE VISUALS All right reserved.
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