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Lei Shing Hong Forest Food Court ງານສິລະປະຝາຜະນັງ ແລະ ເອກະລັກຍີ່ຫໍ້ by Jansword Zhu

Lei Shing Hong Forest Food Court ງານສິລະປະຝາຜະນັງ ແລະ ເອກະລັກຍີ່ຫໍ້ by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ເງິນກຣາຟິກ· 2020

Lei Shing Hong Forest Food Court ງານສິລະປະຝາຜະນັງ ແລະ ເອກະລັກຍີ່ຫໍ້

by Jansword Zhu

Client: Jansword zhu

A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category

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The Design

About Lei Shing Hong Forest Food Court ງານສິລະປະຝາຜະນັງ ແລະ ເອກະລັກຍີ່ຫໍ້

ສູນອາຫານຟໍເຣັສ ເປັນສູນອາຫານທີ່ຕັ້ງຢູ່ໃນອາຄານສຳນັກງານທີ່ອອກແບບໂດຍສະຖາປະນິກຊາວຍີ່ປຸ່ນທີ່ມີຊື່ສຽງ ກູມະ ເຄັນໂກະ ໃນປັກກິ່ງ. ແນວຄວາມຄິດຫຼັກຂອງສະຖາປັດຕະຍະກຳແມ່ນ "ປ່າໃນເມືອງ". ການສ້າງຍີ່ຫໍ້ ແລະ ງານສິລະປະຝາຜະນັງຂະໜາດໃຫຍ່ 6m*150m ໄດ້ເກີດຂຶ້ນຈາກແນວຄວາມຄິດດັ່ງກ່າວ. ກຣາຟິກທີ່ໜ້າຊື່ນຊົມ ແລະ ເສັ້ນລາຍທີ່ອ່ອນໂຍນ ນຳມາຊຶ່ງການໄຫຼທີ່ຜ່ອນຄາຍ, ທຳມະຊາດ ແຕ່ທັນສະໄໝ ຜ່ານອາຄານສຳນັກງານທີ່ເປັນທາງການ. ພາບປະກອບແບບກຶ່ງນາມະທຳໄດ້ສ້າງຄວາມດຸ່ນດ່ຽງໃຫ້ແກ່ບັນຍາກາດຂອງສຳນັກງານ ແລະ ຫຼີກລ່ຽງການເປັນແບບເດັກນ້ອຍ ຫຼື ໜ້າຮັກເກີນໄປ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Lei Shing Hong Forest Food Court ງານສິລະປະຝາຜະນັງ ແລະ ເອກະລັກຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Lei Shing Hong Forest Food Court ງານສິລະປະຝາຜະນັງ ແລະ ເອກະລັກຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Lei Shing Hong Forest Food Court ງານສິລະປະຝາຜະນັງ ແລະ ເອກະລັກຍີ່ຫໍ້ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging
6m*150m (Wall Art)
Tags
Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology
Ai Software, sub-transparent glass foil
Design Challenge
To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research
The interview of Clients and people work in the office.
Inspiration
Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration
The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow
One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents
Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members
Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu

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