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Aesthetics and Chinese ການອອກແບບໂປສເຕີ by Chia-Hui Lien

Aesthetics and Chinese ການອອກແບບໂປສເຕີ by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ທອງສຳລິດກຣາຟິກ· 2020

Aesthetics and Chinese ການອອກແບບໂປສເຕີ

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category

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The Design

About Aesthetics and Chinese ການອອກແບບໂປສເຕີ

ຄວາມງາມກັບພາສາຈີນ ເປັນຊຸດໂປສເຕີທີ່ອອກແບບໂດຍອີງໃສ່ໂຄງສ້າງຂອງຕົວອັກສອນຈີນ. ໂຄງສ້າງຂອງແຕ່ລະຕົວອັກສອນຖືກສ້າງຂຶ້ນຈາກເສັ້ນຮາກສັບ (radical strokes) ຂອງມັນ, ເຊິ່ງຖືກນຳສະເໜີໃນຮູບແບບການໝູນວຽນ ແລະ ການຈັດລຽງແບບຄ່ອຍເປັນຄ່ອຍໄປ. ຊຸດຜົນງານນີ້ປ່ຽນຕົວໜັງສືທີ່ຂຽນໃຫ້ກາຍເປັນສັນຍະລັກທາງສາຍຕາ ແລະ ນຳໃຊ້ການອອກແບບຟອນເປັນຮູບແບບການສະແດງອອກແບບຮ່ວມສະໄໝ. ໂປສເຕີ, ບັດເຊີນ ແລະ ປຶ້ມໄດ້ຖືກພິມຂຶ້ນເພື່ອເນັ້ນໃຫ້ເຫັນເຖິງຮູບແບບຂອງຕົວອັກສອນ. ໂປສເຕີມີຂະໜາດ 70 ຄູນ 100 ຊັງຕີແມັດ. ຜົນງານນີ້ນຳສະເໜີພາສາ ແລະ ຕົວອັກສອນຈີນໃນຖານະມູນມໍລະດົກທາງວັດທະນະທຳອັນຍືນຍົງຂອງວັດທະນະທຳຕາເວັນອອກ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Aesthetics and Chinese ການອອກແບບໂປສເຕີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Aesthetics and Chinese ການອອກແບບໂປສເຕີ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Aesthetics and Chinese ການອອກແບບໂປສເຕີ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging
●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags
Chinese character design,Font design,poster design
Production Technology
In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge
The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research
Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration
2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration
October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow
The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Patents
Copyright©2019 CHIA-HUI LIEN. All rights reserved.
Image Credits
CHIA-HUI LIEN

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