ຜົນງານ 2030 Messaging Gift บัດຂອງຂວັນ ໂດຍ Tist ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບຂອງຂວັນ.

ເຫຼັກຂອງຂວັນ· 2020

2030 Messaging Gift บัດຂອງຂວັນ

ໂດຍ Tist

ລູກຄ້າ: Tist

ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ຂອງຂວັນ

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ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ

ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #102099

ເບິ່ງທີ່ A' Design Award ຂ່າວເຜີຍແຜ່ ເຄື່ອງໝາຍລາງວັນ

ສີ

ການອອກແບບ

ກ່ຽວກັບ 2030 Messaging Gift บัດຂອງຂວັນ

2030 Messaging Gift ແມ່ນຊຸດບັດຂອງຂວັນທີ່ຖືກອອກແບບມາສຳລັບຜູ້ບໍລິໂພກທີ່ມີອາຍຸໃນຊ່ວງ 20 ຫາ 30 ປີ. ບັດເຫຼົ່ານີ້ສາມາດໃຊ້ໄດ້ໃນທຸກຮ້ານຄ້າຂອງແບຣນທັງໝົດພາຍໃຕ້ບໍລິສັດໄລຟ໌ສະໄຕລ໌ລະດັບໂລກ. ບັດແຕ່ລະໃບບັນຈຸຂໍ້ຄວາມສັ້ນໆເພື່ອໃຫ້ກຳລັງໃຈ ຊົມເຊີຍ ປອບໂຍນ ຫຼືສະແດງຄວາມຍິນດີ ໂດຍໃຊ້ຖ້ອຍຄຳທີ່ຄຸ້ນເຄີຍກັບກຸ່ມອາຍຸນີ້. ມີການຜະລິດທັງໝົດ 10 ແບບ ແຕ່ລະແບບມີຂະໜາດ 50 x 90 ມິນລິແມັດ. ໄດ້ນຳໃຊ້ສີສັນ ແລະ ວັດສະດຸທີ່ແຕກຕ່າງກັນມາຊ້ອນທັບກັນ ເພື່ອສ້າງມິຕິສາມມິຕິໃຫ້ກັບໜ້າບັດ. ບັດເຫຼົ່ານີ້ເຮັດໃຫ້ຜູ້ຄົນສາມາດສົ່ງຂໍ້ຄວາມ ພ້ອມທັງເກັບຮັກສາໄວ້ເປັນຂອງຕົນເອງໄດ້.

ການຮັບຮູ້

ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ

2030 Messaging Gift บัດຂອງຂວັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. 2030 Messaging Gift บัດຂອງຂວັນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. 2030 Messaging Gift บัດຂອງຂວັນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

ເບື້ອງຫຼັງການອອກແບບ

ຊຸດຂ່າວ

ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.

ຄຸນສົມບັດພິເສດ: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
ຂະໜາດ ແລະ ບັນຈຸພັນ: 50mm*90mm0.03mm / 10 types
ແທັກ: Card, Message
ເຕັກໂນໂລຊີການຜະລິດ: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
ສິ່ງທ້າທາຍດ້ານການອອກແບບ: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
ການຄົ້ນຄວ້າ: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
ແຮງບັນດານໃຈ: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
ໄລຍະເວລາໂຄງການ: May ~ December, 2018, All brand stores of CJ Group in Korea
ຂັ້ນຕອນການດຳເນີນງານ: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
ສະມາຊິກທີມ: TIST, Client : CJ