Preludes ການ໌ຕູນປະສົມສື່ອານິເມຊັນ by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບຮູບເງົາ, ວິດີໂອ ແລະ ແອນິເມຊັ່ນ Competition Category.
ເຫຼັກຮູບເງົາ· 2020
Preludes ການ໌ຕູນປະສົມສື່ອານິເມຊັນ
Client: Matthew Rankin
A' Design Award ລະດັບເຫຼັກ Winner in ຮູບເງົາ Category
Verified Award Winner
Verify Award Status for #103476The Design
About Preludes ການ໌ຕູນປະສົມສື່ອານິເມຊັນ
Preludes ເປັນອານິເມຊັນສື່ປະສົມສັ້ນທີ່ອີງໃສ່ບົດກະວີຊື່ດຽວກັນຂອງ T.S. Eliot. ຮູບເງົາຄວາມຍາວໜຶ່ງນາທີແປດວິນາທີ ແລະ ຈັບຄູ່ພາບພົດຂອງ Eliot ກັບບົດປະພັນດົນຕີຕົ້ນສະບັບ. ສາກແຕ່ລະສາກຖືກເຊື່ອມໂຍງກັນດ້ວຍຫົວຂໍ້ ແລະ ສຽງ ຫຼາຍກວ່າຮູບແບບພາບດຽວ. ຜົນງານນີ້ປະສົມປະສານອານິເມຊັນ 2D ແລະ 3D, ສ້າງແບບຈຳລອງດ້ວຍ Cinema 4D, ເຮັນເດີດ້ວຍ Redshift ແລະ ຈັດປະສົມສາກດ້ວຍ After Effects. ມຸມມອງທາງອາກາດປ່ຽນໄປສູ່ລະດັບຖະໜົນ, ບ່ອນທີ່ຕົວລະຄອນຍ່າງຜ່ານກັນຢູ່ຫຼັງຈໍ. ອານິເມຊັນນີ້ສະທ້ອນເຖິງຊີວິດສະໄໝໃໝ່ຜ່ານບົດປະພັນເກົ່າແກ່.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Preludes ການ໌ຕູນປະສົມສື່ອານິເມຊັນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Preludes ການ໌ຕູນປະສົມສື່ອານິເມຊັນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Preludes ການ໌ຕູນປະສົມສື່ອານິເມຊັນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
- Dimensions & Packaging
- Duration: 1-minute, 08-seconds
- Tags
- poetry, animation, motion graphics, 2D, 3D, after effects
- Production Technology
- Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
- Design Challenge
- The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
- Research
- For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
- Inspiration
- Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
- Project Duration
- The project was started 20 December 2019 in New York City and completed in February 2020.
- Operation Flow
- I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
- Team Members
- Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae
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