Breath ຊຸດໂປສເຕີ by Na An is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2020
Breath ຊຸດໂປສເຕີ
by Na An
Client: Luxun Academy Of Fine Arts
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #103564The Design
About Breath ຊຸດໂປສເຕີ
ລົມຫາຍໃຈ (Breath) ເປັນຊຸດໂປສເຕີທີ່ຖືກສ້າງສັນຂຶ້ນເພື່ອສົ່ງເສີມການຮັບຮູ້ດ້ານສຸຂະພາບສາທາລະນະໃນຊ່ວງການແຜ່ລະບາດຂອງພະຍາດໂຄວິດ-19. ໂປສເຕີໃຊ້ຮູບຊົງບວກ ແລະ ລົບ ໂດຍປະສົມປະສານໂຄງໜ້າດ້ານຂ້າງເຂົ້າກັບຂອບຂອງໜ້າກາກອະນາໄມ. ເສັ້ນຂອບທີ່ໃຊ້ຮ່ວມກັນນີ້ສະທ້ອນເຖິງຄວາມສຳພັນແບບເອື້ອປະໂຫຍດເຊິ່ງກັນ ແລະ ກັນລະຫວ່າງການຫາຍໃຈ ແລະ ການປົກປ້ອງ. ອົງປະກອບເພີ່ມເຕີມເຊັ່ນ: ທ້ອງຟ້າ, ຕົວເມືອງ, ຫົວໃຈ ແລະ ຈັງຫວະການເຕັ້ນຂອງຫົວໃຈ ໄດ້ຂະຫຍາຍແນວຄິດຫຼັກໄປສູ່ຄວາມເປັນຊຸມຊົນ ແລະ ຄວາມສາມັກຄີເປັນໜຶ່ງດຽວ. ພາບກາຟິກແມ່ນແຕ້ມດ້ວຍມື ແລະ ຕົກແຕ່ງດ້ວຍໂປຣແກຣມແກ້ໄຂຮູບພາບ. ໂປສເຕີແຕ່ລະແຜ່ນມີຂະໜາດ 700 x 1000 ມິນລີແມັດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Breath ຊຸດໂປສເຕີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Breath ຊຸດໂປສເຕີ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Breath ຊຸດໂປສເຕີ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
- Dimensions & Packaging
- 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future. - Tags
- Mask, person, side face, symbiosis, sky, heart, positive and negative shape
- Production Technology
- The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
- Design Challenge
- How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
- Research
- Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
- Inspiration
- The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
- Project Duration
- The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
- Operation Flow
- This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.
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