Wolffstrunk ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2021
Wolffstrunk ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ
Client: Gerhard Wolff – Wolffstrunk
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ
Wolffstrunk ແມ່ນເອກະລັກອົງກອນທີ່ຖືກສ້າງຂຶ້ນສຳລັບແບຣນຂອງເຫຼົ້າຊະນາບໝາກໄມ້ ແລະ ເຫຼົ້າລີກຽວໝາກໄມ້ ທີ່ຜະລິດຢູ່ໃນໂຮງກັ່ນເຫຼົ້າສ່ວນຕົວ. ການຫຼຸດຮູບແບບກຣາຟິກ ແລະ ຄວາມແມ່ນຍຳເປັນລັກສະນະສະເພາະຂອງເອກະລັກທາງສາຍຕາ. ຮູບໝາປ່າທີ່ຖືກເຮັດໃຫ້ລຽບງ່າຍນຳໃຊ້ເປັນເຄື່ອງໝາຍການອອກແບບຂອງລະບົບການອອກແບບອົງກອນ ແລະ ຮູບຊົງຂອງຢົດນ້ຳທີ່ຖືກອອກແບບໃຫ້ມີສະໄຕລ໌ຖືກເພີ່ມເຂົ້າໃນຮູບດັ່ງກ່າວ. ຫົວທີ່ສາມາດເຄື່ອນໄຫວໄດ້ເຮັດໃຫ້ເຄື່ອງໝາຍມີລັກສະນະຕະຫຼົກ ແລະ ອະນຸຍາດໃຫ້ມີການຈັດວາງແບບເຄື່ອນໄຫວ. ລະບົບນີ້ປະກອບມີເຄື່ອງໝາຍປະສົມ, ເອກະສານທາງທຸລະກິດ, ປ້າຍຕິດແກ້ວ, ໂປສເຕີ, ໄປສະນີບັດ, ປຶ້ມແບຣນ ແລະ ພາບເຄື່ອນໄຫວເວັບໄຊສັ້ນໆ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Wolffstrunk ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Wolffstrunk ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Wolffstrunk ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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