Woonwaard ອັດຕະລັກອົງກອນ by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບຄຳ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ຄຳກຣາຟິກ· 2021
Woonwaard ອັດຕະລັກອົງກອນ
Client: REBRANDT® — Dutch Masters in Rebranding
A' Design Award ລະດັບຄຳ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #103738The Design
About Woonwaard ອັດຕະລັກອົງກອນ
Woonwaard ແມ່ນອັດຕະລັກອົງກອນທີ່ສ້າງຂຶ້ນສຳລັບໜຶ່ງໃນສະມາຄົມທີ່ຢູ່ອາໄສທີ່ໃຫຍ່ທີ່ສຸດໃນປະເທດເນເທີແລນ. ອັດຕະລັກນີ້ມີຄວາມທັນສະໄໝແຕ່ຍັງຄົງຄວາມຈິງຈັງ ແລະສື່ເຖິງຄວາມສະຫງົບ ແລະຄວາມສະຫງົບສຸກ. ການອອກແບບສະແດງເຖິງຄວາມຫຼາກຫຼາຍຂອງຜູ້ເຊົ່າ ແລະດ້ານບວກຂອງການເຊົ່າ. ແຕ່ລະການນຳໃຊ້ຈະໄດ້ຮັບຊຸດວົງມົນທີ່ເປັນເອກະລັກ ເຊິ່ງນຳມາຈາກການອອກແບບພື້ນຖານທີ່ມີວົງມົນຫຼາຍກວ່າ 250 ວົງ ໃນຮູບແບບການຈັດວາງ ແລະສີສັນທີ່ແຕກຕ່າງກັນ. ສື່ສິ່ງພິມໃຊ້ເຈ້ຍທີ່ໄດ້ຮັບການຢັ້ງຢືນ FSC ດ້ວຍສີ Pantone ຫົກສີ ບວກກັບສີດຳ. ການນຳໃຊ້ແບບດິຈິຕອນຊ່ວຍຫຼຸດຜ່ອນການໃຊ້ເຈ້ຍ.
The Recognition
About the A' Design Award ລະດັບຄຳ
Woonwaard ອັດຕະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Woonwaard ອັດຕະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Woonwaard ອັດຕະລັກອົງກອນ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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