Typotect ອັດຕະລັກສະນ໌ແບຣນ by Seulah Choi is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2020
Typotect ອັດຕະລັກສະນ໌ແບຣນ
by Seulah Choi
Client: Seulah Choi
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #104366The Design
About Typotect ອັດຕະລັກສະນ໌ແບຣນ
Typotect ແມ່ນອັດຕະລັກສະນ໌ແບຣນທີ່ອອກແບບໃຫ້ແກ່ພິພິທະພັນສິລະປະສະໄໝໃໝ່ ເຊິ່ງອຸທິດໃຫ້ກັບຜົນງານຂອງ Piet Zwart, ຜູ້ບຸກເບີກແຫ່ງລັດທິສະໄໝໃໝ່. ຊື່ນີ້ປະສົມຄຳວ່າ typography ແລະ architect ເຂົ້າກັນ ເຊິ່ງສະທ້ອນເຖິງສອງສາຂາທີ່ Piet Zwart ໄດ້ເຮັດວຽກຢູ່. ອັດຕະລັກສະນ໌ນີ້ໄດ້ຕີຄວາມໝາຍໃໝ່ຈາກສາມລັກສະນະທີ່ພົບເຫັນໃນຜົນງານອອກແບບຂອງລາວ: ສີຫຼັກສາມສີ, ເສັ້ນບາງໆ ແລະ ຮູບຊົງແປນທີ່ຈັດວາງຢູ່ພາຍໃນພື້ນທີ່ເປີດ. ເສັ້ນສີແດງບາງໆປາກົດຢູ່ເທິງສຸດຂອງແຕ່ລະການນຳໃຊ້ ໃນຂະນະທີ່ສີຟ້າ ແລະ ສີເຫຼືອງຕື່ມເຕັມຮູບຊົງແປນ. ອັດຕະລັກສະນ໌ນີ້ອີງໃສ່ການພິມ ແລະ ຖືກນຳໃຊ້ກັບໂປສເຕີ, ນາມບັດ, ປີ້ ແລະ ສະຕິກເກີຕິດຝາ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Typotect ອັດຕະລັກສະນ໌ແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Typotect ອັດຕະລັກສະນ໌ແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Typotect ອັດຕະລັກສະນ໌ແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
- Dimensions & Packaging
- This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
- Tags
- branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
- Production Technology
- It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
- Design Challenge
- After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
- Research
- For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
- Inspiration
- When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
- Project Duration
- The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
- Operation Flow
- Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.
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