Anta ການອອກແບບພາຍໃນສຳນັກງານ by Oatson Interior Design is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ທອງສຳລິດພາຍໃນ· 2021
Anta ການອອກແບບພາຍໃນສຳນັກງານ
Client: Oatson Interior Design
A' Design Award ລະດັບທອງສຳລິດ Winner in ພາຍໃນ Category
Verified Award Winner
Verify Award Status for #106420The Design
About Anta ການອອກແບບພາຍໃນສຳນັກງານ
ອານຕາ (Anta) ແມ່ນການອອກແບບພາຍໃນຂອງສຳນັກງານໃຫຍ່ຂອງແບຣນເຄື່ອງນຸ່ງກິລາ ຕັ້ງຢູ່ໃນນະຄອນຊຽງໄຮ້ ປະເທດຈີນ. ແຕ່ລະຊັ້ນຕັ້ງແຕ່ຊັ້ນສອງຫາຊັ້ນຫ້າຖືກອອກແບບໃຫ້ເປັນພື້ນທີ່ສະເພາະຂອງແຕ່ລະແບຣນໃນເຄືອບໍລິສັດ. ບາງສ່ວນຂອງຊັ້ນລຸ່ມມີເພດານສູງແປດແມັດ ພ້ອມຈໍ LED ຂະໜາດໃຫຍ່ທີ່ສາມາດເບິ່ງເຫັນໄດ້ຈາກພາຍນອກ. ເສັ້ນສາຍສີເທົາທີ່ນຸ້ມນວນ, ຮູບປັ້ນນັກກິລາສີຂາວ ແລະ ຮູບຮ່າງຕົວອັກສອນສີແດງຂອງແບຣນ ໄດ້ສ້າງລັກສະນະໃຫ້ກັບພື້ນທີ່ທາງເຂົ້າ. ພື້ນທີ່ພັກຜ່ອນສີແດງ ແລະ ພື້ນສີຟ້າ ສະທ້ອນເຖິງສີສັນຂອງສອງແບຣນ. ວັດສະດຸຕົກແຕ່ງປະກອບມີແຜ່ນອາລູມິນຽມທາສີ, ໄມ້ວີເນຍໂອກ, ຫີນອ່ອນ ແລະ ຫີນແກຣນິດ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Anta ການອອກແບບພາຍໃນສຳນັກງານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Anta ການອອກແບບພາຍໃນສຳນັກງານ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Anta ການອອກແບບພາຍໃນສຳນັກງານ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
- Dimensions & Packaging
- In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
- Tags
- interior design, workplace, brand, modern, international
- Production Technology
- For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
- Design Challenge
- The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
- Research
- In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
- Inspiration
- The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
- Project Duration
- The project started in May 2017 and finished in April 2019 in Shanghai, China.
- Operation Flow
- In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
- Team Members
- Chief designer: Yan Deng
Chief designer: Jia Rong
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