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Nirvana Brand ອັດຕະລັກອົງກອນ by Viana Patricio Barbosa Neto

Nirvana Brand ອັດຕະລັກອົງກອນ by Viana Patricio Barbosa Neto is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ເຫຼັກກຣາຟິກ· 2021

Nirvana Brand ອັດຕະລັກອົງກອນ

by Viana Patricio Barbosa Neto

Client: Viana Patricio

A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category

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Verified Award Winner

Verify Award Status for #106621

Colors

The Design

About Nirvana Brand ອັດຕະລັກອົງກອນ

ນິພະພານ ແມ່ນອັດຕະລັກອົງກອນທີ່ຖືກສ້າງຂຶ້ນສຳລັບພື້ນທີ່ສະມາທິ ແລະ ການບຳບັດແບບໂຮລິສຕິກ. ການອອກແບບອີງໃສ່ຮູບຊົງເລຂາຄະນິດແບບງ່າຍໆ ຈັດວາງຢູ່ເທິງລະບົບຕາລາງເພື່ອຮັກສາຄວາມສົມມາດ ແລະ ຄວາມສົມດຸນ. ໂລໂກ້ຮວມເອົາສັນຍາລັກອະນັນຕະ (infinity), ດອກບົວ ແລະ ທ່າສະມາທິເຂົ້າກັນ. ສີແດງເລືອດໝູອ້າງອີງເຖິງຈີວອນຂອງພະສົງ ໃນຂະນະທີ່ສີເຫຼືອງອ້າງອີງເຖິງເຄື່ອງປະດັບທີ່ໃຊ້ຢູ່ໃນວັດວາອາຮາມ. ອັດຕະລັກນີ້ຖືກອອກແບບເປັນຜົນງານແບບເວັກເຕີ (vector) ເພື່ອໃຫ້ໂລໂກ້ສາມາດຫຍໍ້ ຫຼື ຂະຫຍາຍໄດ້ໂດຍບໍ່ເສຍລາຍລະອຽດ ແລະ ສາມາດນຳໃຊ້ໄດ້ທັງກັບສື່ສິ່ງພິມ ແລະ ສື່ດິຈິຕອລ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Nirvana Brand ອັດຕະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Nirvana Brand ອັດຕະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Nirvana Brand ອັດຕະລັກອົງກອນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensions & Packaging
The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Tags
Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Production Technology
In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Design Challenge
One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Research
In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiration
The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Project Duration
The project started in April 2020 and finished in June 2020 in Brazil.
Operation Flow
Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Image Credits
Pexels

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