Twilight ການອອກແບບພາຍໃນພື້ນທີ່ການຄ້າ by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ທອງສຳລິດພາຍໃນ· 2021
Twilight ການອອກແບບພາຍໃນພື້ນທີ່ການຄ້າ
by Dot Dot Studio and Process Ltd.
Client: Dot Dot Studio
A' Design Award ລະດັບທອງສຳລິດ Winner in ພາຍໃນ Category
Verified Award Winner
Verify Award Status for #106785The Design
About Twilight ການອອກແບບພາຍໃນພື້ນທີ່ການຄ້າ
ໂຄງການນີ້ນຳໃຊ້ການເລົ່າເລື່ອງທາງພື້ນທີ່ເພື່ອດຶງດູດຜູ້ມາຢ້ຽມຢາມໃຫ້ດື່ມດ່ຳໄປກັບເລື່ອງລາວ ຄວາມມຸ່ງໝັ້ນ ແລະ ຕົ້ນກຳເນີດເບື້ອງຫຼັງເຄື່ອງດື່ມແຕ່ລະຊະນິດ ເຮັດໃຫ້ສ່ວນປະສົມ ແລະ ປະຫວັດອັນເປັນເອກະລັກຂອງມັນສາມາດສຳຜັດໄດ້ຢ່າງເປັນຮູບປະທຳພາຍໃນພື້ນທີ່. ຖືກອອກແບບໃຫ້ຮັບແຂກໄດ້ພຽງກຸ່ມດຽວໃນແຕ່ລະຄັ້ງ ຮ້ານຄ້າແຫ່ງນີ້ຈຶ່ງມອບປະສົບການສະເພາະ ແລະ ໃກ້ຊິດ ເຊິ່ງແຂກສາມາດເປີດຮັບປະສາດສຳຜັດທັງຫ້າຢ່າງເຕັມທີ່ ເພື່ອຊື່ນຊົມກັບແກ່ນແທ້ອັນລ້ຳຄ່າຂອງຜະລິດຕະພັນຢ່າງສົມບູນແບບ. ນອກຈາກຈະສ້າງສາຍພົວພັນລະຫວ່າງມະນຸດແລ້ວ ປະສົບການໂດຍລວມນີ້ຍັງເຊື່ອມໂຍງຄວາມສຳພັນລະຫວ່າງຄົນ, ສະພາບແວດລ້ອມ, ແລະ ບົດສົນທະນາທີ່ເຊື່ອມຕໍ່ກັນລະຫວ່າງພື້ນທີ່ຕ່າງໆ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Twilight ການອອກແບບພາຍໃນພື້ນທີ່ການຄ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Twilight ການອອກແບບພາຍໃນພື້ນທີ່ການຄ້າ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Twilight ການອອກແບບພາຍໃນພື້ນທີ່ການຄ້າ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
- Dimensions & Packaging
- 42 Meter Square
- Tags
- Interior, Design, Primona, Commercial, Healthy, Beverage
- Production Technology
- We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
- Design Challenge
- It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
- Research
- Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
- Inspiration
- The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities. - Project Duration
- The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
- Operation Flow
- In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
- Team Members
- Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU
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