SciFest Los Angeles ລະບົບອັດຕະລັກສະນະເທດສະການ by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2021
SciFest Los Angeles ລະບົບອັດຕະລັກສະນະເທດສະການ
Client: Art Center College of Design
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles ລະບົບອັດຕະລັກສະນະເທດສະການ
SciFest Los Angeles ແມ່ນລະບົບອັດຕະລັກສະນະເທດສະການທີ່ຖືກສ້າງຂຶ້ນສຳລັບເທດສະການຮູບເງົາສົມມຸດຕິຖານທີ່ຈັດຂຶ້ນເປັນເວລາແປດວັນ ເພື່ອອຸທິດໃຫ້ກັບຮູບເງົາວິທະຍາສາດ. ໂປຣແກຣມນີ້ໄດ້ຄັດສັນຮູບເງົາວິທະຍາສາດຄລາສສິກຕັ້ງແຕ່ປີ 1970 ຫາ 2017, ຄອບຄຸມແນວຍ່ອຍຕ່າງໆ ເຊັ່ນ: ບູ໊, ແອນິເມຊັນ ແລະ ລຶກລັບ. ຕົວອັກສອນສາມມິຕິທີ່ໄດ້ຮັບແຮງບັນດານໃຈຈາກສາກສະເພາະຂອງສີ່ມິຕິ ຖືກນຳໃຊ້ເປັນພາສາພາບຫຼັກຕະຫຼອດທຸກການນຳໃຊ້ງານ. ໂປສເຕີຕ່າງໆເຮັດວຽກຮ່ວມກັບເຕັກໂນໂລຊີຄວາມເປັນຈິງເສີມ (augmented reality) ເຮັດໃຫ້ຜູ້ຊົມສາມາດສຳຫຼວດຄວາມເລິກຂອງມັນໄດ້. ສ່ວນອິນເຕີເຟສຂອງແອັບພລິເຄຊັນ ແລະ ເວັບໄຊທ໌ ນຳໃຊ້ກຣາຟິກສາມມິຕິແບບເຄື່ອນໄຫວ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
SciFest Los Angeles ລະບົບອັດຕະລັກສະນະເທດສະການ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. SciFest Los Angeles ລະບົບອັດຕະລັກສະນະເທດສະການ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. SciFest Los Angeles ລະບົບອັດຕະລັກສະນະເທດສະການ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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