Harlem Advocacy ຊຸດໂປສເຕີ by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2021
Harlem Advocacy ຊຸດໂປສເຕີ
by Jiaqi Song
Client: Bandujo Advertising Design
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #107915The Design
About Harlem Advocacy ຊຸດໂປສເຕີ
ຮາເລັມ ແອັດໂວເຄຊີ (Harlem Advocacy) ແມ່ນຊຸດໂປສເຕີໂຄສະນາທີ່ສ້າງຂຶ້ນສຳລັບໂຄງການສົ່ງເສີມສາທາລະນະສຸກທີ່ຕັ້ງຢູ່ໃນຮາເລັມ, ນະຄອນນິວຢອກ. ໂປສເຕີເຫຼົ່ານີ້ຮວມເອົາໂລໂກ້ແບຣນ (brand lock up) ເຂົ້າກັບໄອຄອນທີ່ອອກແບບເປັນຮູບແຕ້ມ, ໂດຍແຕ່ລະໄອຄອນເປັນຕົວແທນຂອງການບໍລິການແຕ່ລະຢ່າງ ເຊັ່ນ: ການແພດ, ສັງຄົມ, ການສຶກສາ ຫຼື ການສະໜັບສະໜູນທີ່ກ່ຽວຂ້ອງກັບວຽກງານ. ໂປສເຕີຫຼັກໜຶ່ງແຜ່ນຈະສະແດງໄອຄອນທັງໝົດຮ່ວມກັນ. ສຳລັບການເຜີຍແຜ່ສູ່ສາທາລະນະ, ຊຸດໂປສເຕີນີ້ຖືກແບ່ງອອກເປັນໂປສເຕີດ່ຽວແຕ່ລະແຜ່ນ ໂດຍແຕ່ລະແຜ່ນຈະສະແດງໄອຄອນໜຶ່ງອັນໃນຂະໜາດໃຫຍ່. ຮູບແບບພາບແມ່ນໄດ້ຮັບອິດທິພົນຈາກສິລະປະປັອບ (pop art) ເພື່ອໃຫ້ຊາວບ້ານໃນທ້ອງຖິ່ນສາມາດຈື່ຈຳການບໍລິການເຫຼົ່ານີ້ໄດ້ຢ່າງວ່ອງໄວ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Harlem Advocacy ຊຸດໂປສເຕີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Harlem Advocacy ຊຸດໂປສເຕີ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Harlem Advocacy ຊຸດໂປສເຕີ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
- Dimensions & Packaging
- Digital Design and Illustrations, Printed poster size 24 x 30 inches.
- Tags
- graphic design, poster, illustrations, social service, poster design
- Production Technology
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
- Design Challenge
- The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
- Research
- The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
- Inspiration
- The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
- Project Duration
- This project started in June 2017 in New York City and finished in September 2017 in New York City.
- Operation Flow
- There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.
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