Hang Seng Bank ພື້ນທີ່ພາຍໃນສາຂາທະນາຄານ by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ທອງສຳລິດພາຍໃນ· 2021
Hang Seng Bank ພື້ນທີ່ພາຍໃນສາຂາທະນາຄານ
Client: IMO design
A' Design Award ລະດັບທອງສຳລິດ Winner in ພາຍໃນ Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank ພື້ນທີ່ພາຍໃນສາຂາທະນາຄານ
ທະນາຄານຮັງເຊັງ (Hang Seng Bank) ເປັນການອອກແບບພາຍໃນສາຂາທະນາຄານຮຸ່ນໃໝ່ ຕັ້ງຢູ່ໃນຮົງກົງ. ສາຂານີ້ມີເນື້ອທີ່ 152 ຕາແມັດ ແລະ ມີການຈັດວາງແບບເປີດໂລ່ງ ເປັນມິດຕໍ່ຜູ້ໃຊ້ບໍລິການ ພ້ອມແສງໄຟທີ່ໃຫ້ຄວາມຮູ້ສຶກສະບາຍ ແລະ ອົງປະກອບໄມ້ທີ່ອົບອຸ່ນ. ຄຸນສົມບັດການບໍລິການດ້ານດິຈິຕອລຖືກປະສົມປະສານເຂົ້າກັບພື້ນທີ່ພາຍໃນ ເຊັ່ນ: ລະບົບບັດຄິວອີເລັກໂຕຣນິກ, ບາໂຕ໊ະບໍລິການດິຈິຕອລ ແລະ ເຄົາເຕີບໍລິການດ້ວຍຕົນເອງ. ລູກຄ້າສາມາດຂໍຮັບບັດຄິວອີເລັກໂຕຣນິກສຳລັບການບໍລິການທີ່ເຄົາເຕີໄດ້ຜ່ານແອັບພລິເຄຊັນທະນາຄານມືຖື ກ່ອນທີ່ຈະໄປເຖິງສາຂາ. ການອອກແບບນີ້ມີເປົ້າໝາຍເພື່ອຫຼຸດຜ່ອນເວລາລໍຖ້າພາຍໃນສາຂາ ແລະ ເຮັດໃຫ້ການບໍລິການດ້ານທະນາຄານມີປະສິດທິພາບ ແລະ ມີການໂຕ້ຕອບກັນຫຼາຍຂຶ້ນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Hang Seng Bank ພື້ນທີ່ພາຍໃນສາຂາທະນາຄານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Hang Seng Bank ພື້ນທີ່ພາຍໃນສາຂາທະນາຄານ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Hang Seng Bank ພື້ນທີ່ພາຍໃນສາຂາທະນາຄານ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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