Branding Accademia of Perugia ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2021
Branding Accademia of Perugia ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ
by Paul Robb
Client: Accademia Di Belle Art Perugia
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
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The Design
About Branding Accademia of Perugia ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ
Accademia of Perugia, ຕ້ອງການຕົວຕົນທີ່ມີສາຍຕາໃຫມ່ເພື່ອສະທ້ອນເຖິງຄວາມປາຖະຫນາຂອງສະຖາບັນທີ່ຈະກ້າວໄປສູ່ອະນາຄົດຢ່າງໄວວາ. S&P ໄດ້ເຮັດວຽກກັບພະນັກງານ ແລະນັກສຶກສາຂອງ ABA ເພື່ອມີສ່ວນຮ່ວມໃນພະແນກ ແລະ ດ້ານຕ່າງໆຂອງສະຖາບັນ. ນັກອອກແບບ ສິ່ງທ້າທາຍແມ່ນການສ້າງເອກະລັກຂອງຍີ່ຫໍ້ kinetic ແລະສະຖາປັດຕະຍະກໍາທີ່ຍັງໃຫ້ບຸກຄົນກັບຫຼັກສູດດຽວ. ພວກເຂົາເຈົ້າໄດ້ສ້າງລະບົບຕົວຕົນທີ່ແຂງແຮງ, ແຂງແຮງ, ແລະໃນທາງບວກທີ່ເຮັດວຽກໃນທົ່ວສິລະປະທີ່ແຕກຕ່າງກັນເພື່ອຫຼີກເວັ້ນການclichésແລະສົນທິສັນຍາທົ່ວໄປ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Branding Accademia of Perugia ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Branding Accademia of Perugia ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Branding Accademia of Perugia ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Creative direction: Paul Robb
Animation and Type: Tommaso Calderini - Image Credits
- Paul Robb
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