Eco Expo Korea โปสเตอร์ by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2021
Eco Expo Korea โปสเตอร์
by Juwon Kim and Nakyeong Shin
Client: KEITI(Korea Environmental Industry&Technology Institute)
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #108756The Design
About Eco Expo Korea โปสเตอร์
Eco Expo Korea ແມ່ນໂປສເຕີ ແລະການອອກແບບເວັບແບບໂຕ້ຕອບກ່ຽວກັບການກາຍເປັນທະເລຊາຍຂອງອາຫານ. ໂປສເຕີຖືກຜະລິດໃນຂະໜາດ A0 ມີຂະໜາດ 1189 x 841 ມິນລີແມັດ. ຊັ້ນພິກເຊວຫຼາຍໆຊັ້ນປາກົດຂຶ້ນ ແລະຫາຍໄປເທິງພາບຂອງພືດ, ທຳລາຍພວກມັນ ຫຼືປ່ຽນພວກມັນໃຫ້ກາຍເປັນຮູບຮ່າງໃໝ່. ແຕ່ລະຊັ້ນປົກຄຸມຊັ້ນກ່ອນໜ້າໂດຍການປ່ຽນອັດຕາສ່ວນຂອງມັນ. ຜົນກະທົບນີ້ອ້າງອີງເຖິງຂໍ້ຜິດພາດແບບ 404 ແລະສະແດງໃຫ້ເຫັນຊ່ອງຫວ່າງລະຫວ່າງພືດຕົ້ນສະບັບ ແລະແນວຄວາມຄິດໃໝ່ທີ່ຖືກຄັດເລືອກຢ່າງປະດິດ. ການອອກແບບນີ້ມີຈຸດປະສົງເພື່ອສ້າງຄວາມຕະໜັກຮູ້ກ່ຽວກັບຊະນິດພັນພືດທີ່ກຳລັງຫາຍສາບສູນໄປ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Eco Expo Korea โปสเตอร์ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Eco Expo Korea โปสเตอร์ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Eco Expo Korea โปสเตอร์ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error. - Dimensions & Packaging
- It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
- Tags
- design, poster, graphic, eco
- Design Challenge
- We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
- Research
- We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design. - Inspiration
- The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
- Project Duration
- The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
- Operation Flow
- As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website. - Team Members
- Juwon Kim, Nakyeong Shin
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