Hmp ອັດຕະລັກທາງສາຍຕາ by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2021
Hmp ອັດຕະລັກທາງສາຍຕາ
Client: Made for you
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #109853The Design
About Hmp ອັດຕະລັກທາງສາຍຕາ
HMP ແມ່ນອັດຕະລັກທາງສາຍຕາທີ່ຖືກສ້າງຂຶ້ນສຳລັບກຸ່ມວິສະວະກຳກົນຈັກ. ໂລໂກ້ນີ້ເນັ້ນຫນັກເຖິງຄວາມແຂງແຮງຂອງບໍລິສັດ ແລະ ເຮັດໃຫ້ການສື່ສານຂອງມັນມີຄວາມຊັດເຈນຂຶ້ນ. ຕົວອັກສອນຖືກອອກແບບໃນລັກສະນະດຽວກັນກັບທີ່ກຸ່ມນີ້ໃຊ້ປະທັບຕາລົງໃນຊິ້ນງານຂອງພວກເຂົາ. ພາບແຕ້ມ (sketches) ແລະ ແຜນວາດເຕັກນິກທີ່ຢູ່ໃນພື້ນຫລັງເປັນຕົວແທນຂອງການສະຫນັບສະຫນູນລະດັບໂລກທີ່ HMP ໄດ້ມອບໃຫ້. ແຕ່ລະຂົງເຂດຄວາມຊ່ຽວຊານຖືກລະບຸດ້ວຍພິກໂຕແກຣມ (pictogram) ແລະ ສີສະເພາະ, ເຊິ່ງໄດ້ຮັບການເລືອກຮ່ວມກັບລູກຄ້າເພື່ອອະທິບາຍການບໍລິການທີ່ແຕກຕ່າງກັນ. ອັດຕະລັກນີ້ໄດ້ຖືກປັບປ່ຽນໃຫ້ເໝາະສົມກັບສື່ດິຈິຕອນ ແລະ ສື່ພິມ, ລວມທັງນາມບັດ, ເຈ້ຍຫົວອຸປະກອນ (letterhead) ແລະ ແຟ້ມເອກະສານ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Hmp ອັດຕະລັກທາງສາຍຕາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Hmp ອັດຕະລັກທາງສາຍຕາ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Hmp ອັດຕະລັກທາງສາຍຕາ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
- Dimensions & Packaging
- Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm - Tags
- mechanical, graphic design, paris, industrial,
- Production Technology
- Logo
Business card
Letterhead paper
Folder - Design Challenge
- How to modernize and make more human an industrial universe.
- Research
- Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction. - Inspiration
- The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
- Project Duration
- The project started in January 2019 and finished in September 2019.
- Operation Flow
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme - Image Credits
- Photographer: Maxime Huriez
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