Little Magic ອັດຕະລັກສະນະຂອງແບຣນເສື້ອຜ້າເດັກນ້ອຍ by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2021
Little Magic ອັດຕະລັກສະນະຂອງແບຣນເສື້ອຜ້າເດັກນ້ອຍ
Client: Little Magic
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
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The Design
About Little Magic ອັດຕະລັກສະນະຂອງແບຣນເສື້ອຜ້າເດັກນ້ອຍ
Little Magic ແມ່ນອັດຕະລັກສະນະຂອງແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບໄລນເສື້ອຜ້າເດັກນ້ອຍ. ອັດຕະລັກສະນະນີ້ນຳໃຊ້ສັນຍາລັກແຫ່ງມະຫັດສະຈັນອັນເປັນເອກະລັກ ນັ້ນກໍ່ຄື ກະຕ່າຍໃສ່ໝວກ ເຊິ່ງມີຄວາມງ່າຍດາຍ ແລະ ຂີ້ຫຼິ້ນ. ພາບປະກອບຮູບສັດຕ່າງໆຖືກອອກແບບເພື່ອກະຕຸ້ນໃຫ້ເດັກນ້ອຍ ແລະ ພໍ່ແມ່ໄດ້ເຄົາລົບຕໍ່ສິ່ງມີຊີວິດທຸກຊະນິດເທິງໂລກ. ເສື້ອຜ້າຜະລິດຈາກຝ້າຍອົງແກັນນິກ 100 ເປີເຊັນທີ່ໄດ້ຮັບການຮັບຮອງມາດຕະຖານ GOTS, ພິມດ້ວຍໝຶກທີ່ບໍ່ມີສານພິດ ແລະ ປາສະຈາກສານເຄມີທີ່ເປັນອັນຕະລາຍ. ປ້າຍແບຣນ ແລະ ປ້າຍການດູແລຮັກສາຖືກຫຍິບຕິດໄວ້ດ້ານນອກເພື່ອຫຼີກລ່ຽງການເສຍດສີກັບຜິວໜັງທີ່ບອບບາງ. ບັນຈຸພັນຜະລິດຈາກກະດາດແຂງທີ່ນຳມາຣີໄຊເຄິນ ແລະ ພລາສຕິກທີ່ສາມາດຣີໄຊເຄິນໄດ້.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Little Magic ອັດຕະລັກສະນະຂອງແບຣນເສື້ອຜ້າເດັກນ້ອຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Little Magic ອັດຕະລັກສະນະຂອງແບຣນເສື້ອຜ້າເດັກນ້ອຍ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Little Magic ອັດຕະລັກສະນະຂອງແບຣນເສື້ອຜ້າເດັກນ້ອຍ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
- Dimensions & Packaging
- All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm - Tags
- Branding, Packaging, Illustration, Children Clothing.
- Production Technology
- Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.
Packaging materials: made from recycled cardboard & 100% recyclable plastic. - Design Challenge
- On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
- Research
- Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
- Inspiration
- The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
- Project Duration
- The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
- Operation Flow
- Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.
T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.
Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean. - Team Members
- Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang - Image Credits
- Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020
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