ຜົນງານ The Cairo Citadel อัตลักษณ์องค์กร ໂດຍ Rana Galal ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ເຫຼັກກຣາຟິກ· 2021
The Cairo Citadel อัตลักษณ์องค์กร
ໂດຍ Rana Galal
ລູກຄ້າ: Rana Galal
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #113295ການອອກແບບ
ກ່ຽວກັບ The Cairo Citadel อัตลักษณ์องค์กร
ป้อมปราการไคโร (Cairo Citadel) เป็นอัตลักษณ์องค์กรที่ถืกสร้างขึ้นสำหรับສະຖານທີ່ປະຫວັດສາດແຫ່ງໜຶ່ງໃນປະເທດອີຢິບ. ອັດຕະລັກສະນ໌ນີ້ຖືກສ້າງຂຶ້ນໂດຍອີງໃສ່ແນວຄິດເລື່ອງຄວາມແຕກຕ່າງກົງກັນຂ້າມ (Contrast), ຊຶ່ງສະທ້ອນອອກມາຜ່ານຄຳຂວັນ "City of Contrast". ສີດຳ ແລະ ສີຂາວແມ່ນສີຫຼັກທີ່ໃຊ້, ສ່ວນສີຮອງແມ່ນອ້າງອີງເຖິງເຫດການປະຫວັດສາດທີ່ເກີດຂຶ້ນພາຍໃນຕົວປ້ອມປາການ. ໂລໂກ້ສອງພາສາຖືກອອກແບບໃນຮູບແບບບລັອກ ທີ່ສາມາດແຍກອອກເປັນສີ່ຫລ່ຽມສອງອັນວາງກົງກັນຂ້າມ, ເພື່ອສະທ້ອນເຖິງການປ່ຽນແປງທາງດ້ານວັດທະນະທຳ. ຟອນ Helvetica Neue ຖືກເລືອກໃຊ້ເປັນຟອນຫຼັກ ເນື່ອງຈາກມີຮູບຮ່າງເລຂາຄະນິດທີ່ຮຽບງ່າຍ. ຕໍ່ມາໄດ້ມີການພັດທະນາລະບົບປ້າຍບອກທາງ (Signage System) ຂຶ້ນໂດຍໃຊ້ແນວຄິດດຽວກັນນີ້.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
The Cairo Citadel อัตลักษณ์องค์กร ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. The Cairo Citadel อัตลักษณ์องค์กร ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. The Cairo Citadel อัตลักษณ์องค์กร ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
- ແທັກ
- Logo, Branding, Signage system, Typography, Visual Identity
- ເຕັກໂນໂລຊີການຜະລິດ
- Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
- ການຄົ້ນຄວ້າ
- My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
- ແຮງບັນດານໃຈ
- The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
- ໄລຍະເວລາໂຄງການ
- 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
- ຂັ້ນຕອນການດຳເນີນງານ
- It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
- ສິດທິບັດ
- Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
- ສະມາຊິກທີມ
- none.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
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