ຜົນງານ Akbank ATM ໜ້າຈໍໃຊ້ງານຕູ້ຖອນເງິນອັດຕະໂນມັດ ໂດຍ Akbank T.A.S ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບສ່ວນຕິດຕໍ່, ການໂຕ້ຕອບ ແລະ ປະສົບການຜູ້ໃຊ້.
ເງິນສ່ວນຕິດຕໍ່· 2021
Akbank ATM ໜ້າຈໍໃຊ້ງານຕູ້ຖອນເງິນອັດຕະໂນມັດ
ໂດຍ Akbank T.A.S
ລູກຄ້າ: Akbank
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ສ່ວນຕິດຕໍ່
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #114208ການອອກແບບ
ກ່ຽວກັບ Akbank ATM ໜ້າຈໍໃຊ້ງານຕູ້ຖອນເງິນອັດຕະໂນມັດ
Akbank ATM ແມ່ນໜ້າຈໍໃຊ້ງານທີ່ອີງໃສ່ເວັບ ຊຶ່ງອອກແບບມາສຳລັບຕູ້ຖອນເງິນອັດຕະໂນມັດ. ໜ້າຈໍໃຊ້ງານນີ້ຖືກສະແດງຢູ່ເທິງໜ້າຈໍຂະໜາດ 1024 ຄູນ 768 ພິກເຊລ ແລະ ຮອງຮັບຫຼາຍພາສາ ລວມທັງ ພາສາອັງກິດ, ເຢຍລະມັນ, ຣັດເຊຍ ແລະ ຝຣັ່ງ. ແຜງຄວບຄຸມທີ່ປັບແຕ່ງສ່ວນຕົວສະແດງເນື້ອຫາໂດຍອີງໃສ່ຮູບແບບພຶດຕິກຳຂອງຜູ້ໃຊ້ ແລະ ແບບຈຳລອງການຕັດສິນໃຈທາງດ້ານການເງິນ. ຮູບແບບການຈັດວາງທີ່ລຽບງ່າຍ ແລະ ຂໍ້ມູນທີ່ຊັດເຈນຊ່ວຍໃຫ້ຜູ້ໃຊ້ສາມາດປະຕິບັດຕາມແຕ່ລະຂັ້ນຕອນໄດ້. ວິທີການແບບຄ້າຍຄືກັບໂທລະສັບມືຖືໃຊ້ການໂຕ້ຕອບທີ່ຄຸ້ນເຄີຍ ແລະ ການເຮັດທຸລະກຳໂດຍສະເລ່ຍໃຊ້ເວລານ້ອຍກວ່າເມື່ອກ່ອນປະມານສິບວິນາທີ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Akbank ATM ໜ້າຈໍໃຊ້ງານຕູ້ຖອນເງິນອັດຕະໂນມັດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Akbank ATM ໜ້າຈໍໃຊ້ງານຕູ້ຖອນເງິນອັດຕະໂນມັດ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Akbank ATM ໜ້າຈໍໃຊ້ງານຕູ້ຖອນເງິນອັດຕະໂນມັດ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- 1024px X 768px screens within an Automated-Teller-Machine device
- ແທັກ
- Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- ເຕັກໂນໂລຊີການຜະລິດ
- The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
- ການຄົ້ນຄວ້າ
- With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
- ແຮງບັນດານໃຈ
- The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
- ໄລຍະເວລາໂຄງການ
- The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
- ຂັ້ນຕອນການດຳເນີນງານ
- Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
- ສິດທິບັດ
- Copyrights belong to Akbank T.A.Ş, 2020.
- ສະມາຊິກທີມ
- Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - ເຄຣດິດຮູບພາບ
- Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
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