ຜົນງານ Pupstar ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້ ໂດຍ Haolai Francis Zhou ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2021 A' Design Award ລະດັບເງິນ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ.
ເງິນກຣາຟິກ· 2021
Pupstar ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້
ລູກຄ້າ: H. Design Studio
ຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ໃນໝວດ ກຣາຟິກ
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #114266ການອອກແບບ
ກ່ຽວກັບ Pupstar ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້
Pupstar ແມ່ນອັດຕະລັກຂອງຍີ່ຫໍ້ທີ່ຖືກສ້າງຂຶ້ນສຳລັບບໍລິສັດເທັກໂນໂລຊີການລະບຸຕຳແໜ່ງ ແລະ ອຸປະກອນຕິດຕາມສັດລ້ຽງ GPS ຂອງບໍລິສັດ. ໂລໂກ້ນີ້ໄດ້ຮວມເອົາຮູບຊົງທີ່ເປັນສັນຍາລັກທີ່ລຽບງ່າຍ ທີ່ດຶງມາຈາກຮ່ອງຕີນສັດ, ໜ້າໝາ, ໝຸດປັກແຜນທີ່ ແລະ ລູກສອນນຳທາງ. ເຄື່ອງໝາຍນີ້ເຊື່ອມໂຍງສັດລ້ຽງ ແລະ ການລະບຸຕຳແໜ່ງເຂົ້າໃນສັນຍາລັກທີ່ຈຳໄດ້ອັນດຽວ. ສີສັນທີ່ສົດໃສ ແລະ ແຈ້ງໃສ ໃຫ້ອັດຕະລັກນີ້ມີໂຕນທີ່ເປັນມິດ ແລະ ເຕັມໄປດ້ວຍພະລັງ. ນາມບັດ, ໃບປິວ ແລະ ເຄື່ອງຂຽນອື່ນໆ ຖືກພິມໃສ່ເຈ້ຍໄຊເຄິນທີ່ມີພື້ນຜິວດ້ານ. ລະບົບພາບຖືກນຳໃຊ້ຢ່າງສະໝ່ຳສະເໝີໃນທົ່ວແພລັດຟອມດິຈິຕອນ, ໂດຍມີຈຸດປະສົງເພື່ອຊ່ວຍໃຫ້ເຈົ້າຂອງຫຼີກລ່ຽງການສູນເສຍສັດລ້ຽງຂອງພວກເຂົາ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເງິນ
Pupstar ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Pupstar ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Pupstar ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງຍີ່ຫໍ້ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper. - ແທັກ
- Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
- ເຕັກໂນໂລຊີການຜະລິດ
- Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
- ການຄົ້ນຄວ້າ
- The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
- ແຮງບັນດານໃຈ
- Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
- ໄລຍະເວລາໂຄງການ
- The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
- ຂັ້ນຕອນການດຳເນີນງານ
- The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
- ສະມາຊິກທີມ
- Brand Design: Haolai Francis Zhou
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
