C-MAX Branding Identity ອັດຕະລັກສະນ໌ຍີ່ຫໍ້ by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2021
C-MAX Branding Identity ອັດຕະລັກສະນ໌ຍີ່ຫໍ້
by Fengnan Lin
Client: C-Max
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #114759The Design
About C-MAX Branding Identity ອັດຕະລັກສະນ໌ຍີ່ຫໍ້
ອັດຕະລັກສະນ໌ຍີ່ຫໍ້ C-MAX ເປັນໂຄງການອັດຕະລັກສະນ໌ພາບທີ່ສ້າງຂຶ້ນສຳລັບບໍລິສັດເທັກໂນໂລຊີທີ່ເຮັດວຽກໃນດ້ານຄລາວຄອມພິວຕິ້ງ (cloud computing) ແລະ ຂໍ້ມູນຂະໜາດໃຫຍ່ (big data). ໂລໂກ້ນຳເອົາຕົວອັກສອນ CMAX ມາປະສົມກັບສັນຍາລັກລະຫັດທົ່ວໄປ ເຊັ່ນ: ວົງເລັບມູມ, ຂີດຄັ່ນ ແລະ ລູກສອນ ເຊິ່ງເປັນຕົວແທນຂອງການຄິດໄລ່ ແລະ ການເຄື່ອນທີ່ຂອງຂໍ້ມູນຢ່າງເປັນລະບຽບ. ສີດຳສະແດງເຖິງຄວາມແມ່ນຍໍາ ໃນຂະນະທີ່ກຣາຟິກເສີມທີ່ມີສີສັນຫຼາກຫຼາຍສະທ້ອນເຖິງໂລກອັນສົດໃສທີ່ຖືກສ້າງຂຶ້ນດ້ວຍເທັກໂນໂລຊີ. ອັດຕະລັກສະນ໌ນີ້ຖືກນຳໄປໃຊ້ກັບນາມບັດ, ບັດພະນັກງານ, ປຶ້ມບັນທຶກ ແລະ ຖົງຜ້າໃບ ໂດຍນຳໃຊ້ການພິມສີ່ສີ ແລະ ການເຄືອບ UV.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
C-MAX Branding Identity ອັດຕະລັກສະນ໌ຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. C-MAX Branding Identity ອັດຕະລັກສະນ໌ຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. C-MAX Branding Identity ອັດຕະລັກສະນ໌ຍີ່ຫໍ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
- Dimensions & Packaging
- Note book:180mmx130mm; Canvas bag:320mmx390mm
- Tags
- Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
- Production Technology
- Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
- Design Challenge
- Looking for representative symbols and languages of computing classes.
- Research
- Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
- Inspiration
- People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo. - Project Duration
- Guangzhou,Guangdong Province,China,January 1,2020
- Operation Flow
- Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
- Patents
- Copyrights belong to Fengnan Lin, 2020.
- Team Members
- Fengnan Lin
Yingqiang Zhang
Liqing Xian - Image Credits
- Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.
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