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Food in Nature ການຖ່າຍພາບອາຫານ by Duc Bui

Food in Nature ການຖ່າຍພາບອາຫານ by Duc Bui is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບການຖ່າຍຮູບ ແລະ ການຕັດຕໍ່ຮູບ Competition Category.


ເຫຼັກການຖ່າຍຮູບ· 2021

Food in Nature ການຖ່າຍພາບອາຫານ

by Duc Bui

Client: FPDB Creative

A' Design Award ລະດັບເຫຼັກ Winner in ການຖ່າຍຮູບ Category

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Colors

The Design

About Food in Nature ການຖ່າຍພາບອາຫານ

Food in Nature ເປັນໂຄງການຖ່າຍພາບອາຫານທີ່ສ້າງຂຶ້ນສຳລັບຮ້ານອາຫານທະເລແຫ່ງໜຶ່ງໃນນະຄອນໂຮຈິມິນ, ປະເທດຫວຽດນາມ. ຊຸດພາບນີ້ນຳສະເໜີເມນູອາຫານຊັ້ນສູງທີ່ອອກແບບໃໝ່, ໂດຍແຕ່ລະຈານໄດ້ຮັບການຈັດວາງແລະເລົ່າເລື່ອງລາວສະເພາະຂອງຕົນເອງ. ແນວຄິດຫຼັກແມ່ນການເຊື່ອມໂຍງອາຫານເຂົ້າກັບທຳມະຊາດ ໂດຍການສະແດງໃຫ້ເຫັນດອກໄມ້ທີ່ບອບບາງເຕີບໂຕຂຶ້ນຈາກຫີນແຫ້ງແລ້ງ, ເປັນພາບທີ່ສື່ເຖິງການຢູ່ລອດແລະການເຕີບໂຕ. ສີສັນອັນສົດໃສຂອງດອກໄມ້ ແລະ ຮູບຊົງອັນແປກປະຫຼາດຂອງກ້ອນຫີນຖືກເນັ້ນໜັກໃຫ້ໂດດເດັ່ນ. ແສງໄຟປະດິດຖືກນຳໃຊ້ເພື່ອຈຳລອງແສງທີ່ສະທ້ອນຈາກທະເລ ແລະ ເພື່ອສະແດງອອກເຖິງຄວາມສົດຊື່ນຂອງອາຫານທະເລ.

The Recognition

About the A' Design Award ລະດັບເຫຼັກ

Food in Nature ການຖ່າຍພາບອາຫານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Food in Nature ການຖ່າຍພາບອາຫານ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Food in Nature ການຖ່າຍພາບອາຫານ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging
Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags
photography, food, seafood, nature, survival
Production Technology
Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge
The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research
How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration
The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration
The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow
Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members
Duc Bui & FPDB Creative
Image Credits
Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.

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