Meet Rebrand ຍີ່ຫໍ້ by Mengchao Wu, Hao Li and Sijia Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2021
Meet Rebrand ຍີ່ຫໍ້
by Mengchao Wu, Hao Li and Sijia Zhang
Client: Meet
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #115712The Design
About Meet Rebrand ຍີ່ຫໍ້
Meet ແມ່ນຮ້ານອາຫານບາບີຄິວເກົາຫຼີທີ່ແນໃສ່ຊາວໜຸ່ມ. ການມອບໝາຍຂອງລູກຄ້າສຳລັບ Mengchao, Hao ແລະ Sijia ແມ່ນເພື່ອສ້າງທິດທາງສິລະປະ ແລະ ເອກະລັກທາງສາຍຕາ ເພື່ອສະແດງພາບລັກຂອງຍີ່ຫໍ້ທີ່ສົດໃສ ແລະ ສົ່ງເສີມຊີ້ນຕ່າງໆ. ຮູບຮ່າງຂອງຊີ້ນໃນເຕົາປີ້ງແມ່ນເປັນເລຂາຄະນິດປະຈຸບັນ. ຄວາມຄິດນີ້ນໍາພວກເຂົາໄປສູ່ຈຸດສໍາຄັນຂອງແນວຄວາມຄິດ, ການເຊື່ອມຕໍ່ຊີ້ນ, ອາຫານທະເລແລະຜັກທີ່ແຕກຕ່າງກັນທີ່ມີເລຂາຄະນິດທີ່ລະບຸໄວ້. ການປະສົມຮູບຮ່າງ ແລະຮູບແບບຕ່າງໆໃຫ້ເລຂາຄະນິດມີການສໍາພັດສຸດທ້າຍທີ່ມ່ວນ ແລະຮ້ອນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Meet Rebrand ຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Meet Rebrand ຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Meet Rebrand ຍີ່ຫໍ້ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
- Dimensions & Packaging
- Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes - Tags
- Branding, Graphic Design, Visual Identity, BBQ, Food
- Production Technology
- Adobe suite, Video Production, Printing, Package Design
- Design Challenge
- How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
- Research
- Our research included 3 parts
1. Communications with the client.
2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.
3. visual research. - Inspiration
- The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
- Project Duration
- 3 mouths
Executed in NYC and shanghai - Operation Flow
- This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
- Team Members
- Mengchao Wu
Hao Li
Sijia Zhang - Image Credits
- Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li
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