J1M5 Boutique ການອອກແບບພາຍໃນຮ້ານບູຕິກ by Various Associates is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ທອງສຳລິດພາຍໃນ· 2021
J1M5 Boutique ການອອກແບບພາຍໃນຮ້ານບູຕິກ
Client: Various Associates
A' Design Award ລະດັບທອງສຳລິດ Winner in ພາຍໃນ Category
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The Design
About J1M5 Boutique ການອອກແບບພາຍໃນຮ້ານບູຕິກ
J1M5 Boutique ແມ່ນການອອກແບບພາຍໃນຂອງຮ້ານແຟຊັນຫຼາຍແບຣນ ທີ່ມີເນື້ອທີ່ 266 ຕາແມັດ ຕັ້ງຢູ່ໃນເມືອງຊິງເຕົ້າ, ປະເທດຈີນ. ກະເປົາເດີນທາງ (suitcase) ເປັນແນວຄວາມຄິດຫຼັກທີ່ນຳພາການອອກແບບນີ້. ຕູ້ຕ່າງໆສາມາດໝູນຮອບໄດ້ 360 ອົງສາໃນລະດັບແນວນອນ ແລະ ສາມາດເປີດ-ປິດໄດ້ຢ່າງອິດສະຫຼະ, ເຮັດໃຫ້ແຕ່ລະໜ່ວຍສາມາດເຮັດໜ້າທີ່ເປັນເສົາ, ຮາວແຂວນເສື້ອຜ້າ, ຕູ້ເສື້ອຜ້າ, ຫ້ອງລອງເສື້ອຜ້າ ຫຼື ຕູ້ໂຊວ໌ສະແດງສິນຄ້າໄດ້. ການເຄື່ອນຍ້າຍຕູ້ເຫຼົ່ານີ້ຊ່ວຍປ່ຽນຮູບແບບການຈັດວາງ ແລະ ເສັ້ນທາງການຍ່າງແບບ (catwalk), ພ້ອມທັງເປີດພື້ນທີ່ໂລ່ງສຳລັບຈັດງານປັອບອັບ (pop-up events) ແລະ ການແຖງຂ່າວຂະໜາດນ້ອຍ. ເພດານສ້າງຂຶ້ນຈາກໄມໂຄຣຊີເມັນ (micro cement) ແລະ ສະແຕນເລດ ເຊິ່ງເຊື່ອງທາງເລື່ອນ, ລະບົບແສງສະຫວ່າງ ແລະ ລະບົບປັບອາກາດໄວ້ພາຍໃນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
J1M5 Boutique ການອອກແບບພາຍໃນຮ້ານບູຕິກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. J1M5 Boutique ການອອກແບບພາຍໃນຮ້ານບູຕິກ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. J1M5 Boutique ການອອກແບບພາຍໃນຮ້ານບູຕິກ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designers conceived J1M5 Boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
- Dimensions & Packaging
- 1. The cabinet can rotate 360 degrees at horizontal level.
2. The cabinet satisfies needs of multipul functions, including flexible brand display, flexible cloth rails, flexible fitting room mirrors and fitting rooms.
3. The ceiling hides complex systems behind, including cabinet moving tracks, spot lighting and air conditioning systems.
4. The lighting design shows a combination of ceiling light board and PC frosted materials.
And the area of project is: 266 square meter. - Tags
- buyer shop, suitcase, reflections, fashion trends, changeable space, aesthetics, flexibility, fun
- Production Technology
- 1. The cabinets are capable of rotating 360 degrees at horizontal level and being opened and closed casually. It has flexible cloth rails and fitting room mirror to form a multi-functional fitting room, which is made of livid wood materials.
2. The ceiling integrates with complex systems, including cabinet moving tracks, spot lighting and air conditioning systems. The ceiling is made from micro cement and stainless steel.
3. The lighting design shows a combination of ceiling light board and PC frosted materials. - Design Challenge
- The ceiling is characterized by a sense of order and an structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole.
- Research
- Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects.
- Inspiration
- Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches. - Project Duration
- The project started in April 2020 and finished in October 2020 in Qingdao, China.
- Operation Flow
- The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows. Columns are moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands. All other functional areas in the store are distinctive and cater for daily shooting needs.
- Team Members
- Lead Designers: Dongzi Yang
Lead Designers: Qianyi Lin
Design Team: Bo Huang
Design Team: Meiyu Jiang - Image Credits
- photo by: Feng Shao
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