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VB Home ການອອກແບບຮ້ານ by Martin Chow

VB Home ການອອກແບບຮ້ານ by Martin Chow is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.


ທອງສຳລິດພາຍໃນ· 2021

VB Home ການອອກແບບຮ້ານ

by Martin Chow

Client: Hot Koncepts Design Ltd.

A' Design Award ລະດັບທອງສຳລິດ Winner in ພາຍໃນ Category

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The Design

About VB Home ການອອກແບບຮ້ານ

ມັນເປັນຮ້ານທໍາອິດສໍາລັບການບໍລິການບ້ານ Villeroy ແລະ Boch (VB Home) ໃນປະເທດຈີນ. ຮ້ານຕັ້ງຢູ່ໃນພື້ນທີ່ປັບປຸງໃຫມ່, ກ່ອນຫນ້ານີ້ແມ່ນໂຮງງານຜະລິດ. ຜູ້ອອກແບບໄດ້ສະເຫນີຫົວຂໍ້ "ເຮືອນຫວານ" ກັບພາຍໃນໂດຍອີງໃສ່ການນໍາໃຊ້ຜະລິດຕະພັນ VB ແລະວິຖີຊີວິດຂອງເອີຣົບ. ຜູ້ອອກແບບໃຊ້ເວລາຫຼາຍໃນການເຂົ້າໃຈປະຫວັດສາດແລະປະເພດຕ່າງໆຂອງຜະລິດຕະພັນ VB. ຫຼັງຈາກການສົນທະນາກັບລູກຄ້າ, ສຸດທ້າຍທັງຫມົດໄດ້ຕົກລົງກັບຫົວຂໍ້ "ເຮືອນຫວານ" ສໍາລັບການອອກແບບພາຍໃນ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

VB Home ການອອກແບບຮ້ານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. VB Home ການອອກແບບຮ້ານ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. VB Home ການອອກແບບຮ້ານ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging
The shop is around 1000 square meter.
Tags
#shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology
Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge
The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research
As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration
Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration
The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow
This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents
Copyright belongs to Hot Koncepts Design Limited.
Team Members
Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits
Photographer Kimi Guan.

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