Self Help Graphics and Art อัตลักษณ์ตราสินค้า by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2021
Self Help Graphics and Art อัตลักษณ์ตราสินค้า
Client: David Jimenez
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #117221The Design
About Self Help Graphics and Art อัตลักษณ์ตราสินค้า
Self Help Graphics and Art ເປັນໂຄງການປັບຍີ່ຫໍ້ໃໝ່ສໍາລັບສູນສິລະປະຊຸມຊົນໃນເມືອງລອສແອງເຈລິສຕາເວັນອອກ. ອັດຕະລັກສະນ໌ໃໝ່ນີ້ສະທ້ອນເຖິງຄຸນຄ່າ, ພາລະກິດ, ແລະປະຫວັດສາດຂອງສູນ ຊຶ່ງເຕີບໃຫຍ່ມາຈາກອັດຕະລັກສະນ໌ທາງວັດທະນະທໍາ ແລະ ການສ້າງອໍານາດທາງການເມືອງຂອງສິລະປິນຊາວຊິກາໂນ, ຊິກາໂນ, ແລະ ລາຕິນ. ໂຄງສ້າງຕາຂ່າຍຂອງອັກສອນພາບແກະສະຫລັກແອັດແທັກ ແລະ ມາຢາ ໄດ້ເປັນແຮງບັນດານໃຈໃນການອອກແບບຕົວອັກສອນສະແດງຜົນ ແລະ ໂລໂກ້ຕົວອັກສອນແບບກໍານົດເອງ. ໂລໂກ້ຕົວອັກສອນນີ້ຖືກຕັດດ້ວຍເລເຊີບົນໄມ້ MDF ແລະ ພິມດ້ວຍລະບົບເລັດເຕີເພຣສ ເພື່ອເພີ່ມພື້ນຜິວສໍາຜັດ. ໂປສເຕີຕ່າງໆຖືກພິມດ້ວຍລະບົບສະກຣີນ ເພື່ອເປັນກຽດແກ່ປະຫວັດສາດການພິມແກະສະຫລັກຂອງສູນແຫ່ງນີ້.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Self Help Graphics and Art อัตลักษณ์ตราสินค้า ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Self Help Graphics and Art อัตลักษณ์ตราสินค้า ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Self Help Graphics and Art อัตลักษณ์ตราสินค้า ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
- Dimensions & Packaging
- Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress. - Tags
- Grid, Geometric, Typeface, Typographic
- Production Technology
- The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
- Design Challenge
- Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art. - Research
- Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
- Inspiration
- Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
- Project Duration
- Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
- Team Members
- David Jimenez
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