Three Emotions ອັດຕະລັກອົງກອນ by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2021
Three Emotions ອັດຕະລັກອົງກອນ
Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #117934The Design
About Three Emotions ອັດຕະລັກອົງກອນ
ສາມອາລົມ ເປັນອັດຕະລັກອົງກອນທີ່ສ້າງຂຶ້ນສຳລັບອົງກອນບໍ່ຫວັງຜົນກຳໄລໃນປະເທດຍີ່ປຸ່ນ. ອົງກອນນີ້ດຳເນີນງານເພື່ອໃຫ້ສະຖານພະຍາບານໂຣກຮານເຊັນ (Hansen's disease) ຖືກຂຶ້ນທະບຽນເປັນມູນມະຕິໂລກຂອງອົງການ UNESCO. ໂລໂກ້ນີ້ປະກອບດ້ວຍພິກໂຕແກຣມສາມຮູບທີ່ສະແດງເຖິງຄວາມທຸກທໍລະມານ, ຄວາມໂສກເສົ້າ ແລະ ຄວາມຫວັງ. ປາກຂອງພິກໂຕແກຣມແຕ່ລະຮູບຖືກຈັດວາງໃຫ້ເປັນຮູບຮ່າງຂອງສະພານ, ຊຶ່ງໃນເວລາດຽວກັນກໍ່ອ່ານໄດ້ວ່າເປັນຕົວອັກສອນ H. ສະພານດັ່ງກ່າວອ້າງອິງເຖິງສະພານທີ່ມີຢູ່ຈິງ ຊຶ່ງຖືກສ້າງຂຶ້ນຢູ່ເທິງເກາະທີ່ມີສະຖານພະຍາບານທັງສອງແຫ່ງຕັ້ງຢູ່. ໂປສເຕີຂະໜາດ 594 x 841 ມິນລິແມັດ ໄດ້ຖືກນຳໄປວາງສະແດງຢູ່ໃນໂຮງຮຽນອະນຸບານ, ສະຖານລ້ຽງດູເດັກ ແລະ ໂຮງໝໍຕ່າງໆ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Three Emotions ອັດຕະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Three Emotions ອັດຕະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Three Emotions ອັດຕະລັກອົງກອນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
- Dimensions & Packaging
- Poster: Width 594mm x Height 841mm
- Tags
- leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
- Production Technology
- First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
- Design Challenge
- To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
- Research
- The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
- Inspiration
- Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
- Project Duration
- This logo was released in May 2019, updated in April 2020.
- Operation Flow
- Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
- Patents
- Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
- Team Members
- Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa - Image Credits
- Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.
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