Timing Sauce ການສ້າງແບຣນ by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2022
Timing Sauce ການສ້າງແບຣນ
Client: Timing Sauce
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
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The Design
About Timing Sauce ການສ້າງແບຣນ
ຂໍ້ຄວາມປຶ້ມ: Timing Sauce ເປັນໂຄງການສ້າງແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບຜູ້ຜະລິດຊອດ. ວຽກງານນີ້ຄອບຄຸມການສ້າງຊື່ແບຣນໃໝ່, ໂລໂກ້, ບັນຈຸພັນ ແລະ ອຸປະກອນການຂາຍ. ຊື່ເດີມນັ້ນອ້າງອີງເຖິງພາສະຕາ ເຊິ່ງບໍ່ສອດຄ່ອງກັບຜະລິດຕະພັນທີ່ຈຳໜ່າຍ ດັ່ງນັ້ນຈຶ່ງໄດ້ເລືອກຊື່ໃໝ່. ໂລໂກ້ນຳໃຊ້ຮູບຊົງແບບນາມມະທຳທີ່ສະແດງໃຫ້ເຫັນເຖິງຊອດ ແລະ ໃບໜ້າຍິ້ມ. ການຄົ້ນຄວ້າດ້ານສີເປັນຕົວກຳນົດໂຕນສີ ແລະ ໄດ້ມີການທົດລອງການປະສົມສີຫຼາຍແບບເພື່ອສື່ຄວາມຮູ້ສຶກມ່ວນຊື່ນ ແລະ ກະຕຸ້ນຄວາມຢາກອາຫານ. ສະຫຼາກຖືກພິມລົງເທິງແຜ່ນ PVC ແບບເປັນເງົາທີ່ກັນນ້ຳ ແລະ ຜະລິດອອກມາໃນສາມຂະໜາດສຳລັບຂວດປະລິມານ 120, 150 ແລະ 180 ມິນລິລິດ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Timing Sauce ການສ້າງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Timing Sauce ການສ້າງແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Timing Sauce ການສ້າງແບຣນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
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