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Save Calendar ໜ້າທີ່ຫຼັກ: ຮູບແຕ້ມປະກອບປະຕິທິນ by Mengjia Li

Save Calendar ໜ້າທີ່ຫຼັກ: ຮູບແຕ້ມປະກອບປະຕິທິນ by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.


ເງິນກຣາຟິກ· 2021

Save Calendar ໜ້າທີ່ຫຼັກ: ຮູບແຕ້ມປະກອບປະຕິທິນ

by Mengjia Li

Client: Northeastern University

A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category

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Colors

The Design

About Save Calendar ໜ້າທີ່ຫຼັກ: ຮູບແຕ້ມປະກອບປະຕິທິນ

Save Calendar ແມ່ນຊຸດຮູບແຕ້ມປະກອບທີ່ສ້າງຂຶ້ນສຳລັບປະຕິທິນໃນຫົວຂໍ້ການປະຢັດອາຫານ. ຮູບແຕ້ມປະກອບສະແດງໃຫ້ເຫັນທົ່ງນາຜ່ານສີ່ລະດູການ ຄື ລະດູໃບໄມ້ປົ່ງ, ລະດູຮ້ອນ, ລະດູໃບໄມ້ຫຼົ່ນ ແລະ ລະດູໜາວ. ສີສັນປ່ຽນແປງໄປຕາມແຕ່ລະລະດູການ, ດັ່ງນັ້ນທັງສີ່ໄລຍະຈຶ່ງແຍກອອກຈາກກັນໄດ້ງ່າຍ. ການຈັດວາງແບບສົມມາຕຣາໃນສະໄຕລ໌ຈີນເຮັດໃຫ້ຮູບພາບມີລັກສະນະທັນສະໄໝ. ຂໍ້ມູນເດືອນ ແລະ ລະດູການຖືກຈັດວາງໄວ້ດ້ານເທິງຂອງແຕ່ລະແຜ່ນ. ຮູບແຕ້ມຖືກສ້າງຂຶ້ນດ້ວຍຊອບແວຄອມພິວເຕີ ແລະ ພິມໃນຂະໜາດ 800 ຄູນ 800 ມິນລິແມັດ. ຊຸດນີ້ສະແດງໃຫ້ເຫັນຄວາມພະຍາຍາມອັນໜັກໜ່ວງຂອງຊາວກະສິກອນ ແລະ ເຕືອນໃຫ້ຄົນເຮົາເຫັນຄຸນຄ່າຂອງອາຫານ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Save Calendar ໜ້າທີ່ຫຼັກ: ຮູບແຕ້ມປະກອບປະຕິທິນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Save Calendar ໜ້າທີ່ຫຼັກ: ຮູບແຕ້ມປະກອບປະຕິທິນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Save Calendar ໜ້າທີ່ຫຼັກ: ຮູບແຕ້ມປະກອບປະຕິທິນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags
Economy, field, seasons change, illustration design, Chinese style
Production Technology
Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge
The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research
Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration
It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration
In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow
This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members
Art Director: Huo Kai, designer: Li Mengjia
Image Credits
Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020

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