Nanxiang Incity ລະບົບປ້າຍສັນຍານທາງສາຍຕາ by Zesion Design is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2021
Nanxiang Incity ລະບົບປ້າຍສັນຍານທາງສາຍຕາ
Client: Zesion Design
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #119978The Design
About Nanxiang Incity ລະບົບປ້າຍສັນຍານທາງສາຍຕາ
Nanxiang Incity ແມ່ນລະບົບປ້າຍສັນຍານທາງສາຍຕາທີ່ຖືກສ້າງຂຶ້ນສຳລັບຫ້າງສັບພະສິນຄ້າແຫ່ງໜຶ່ງໃນນະຄອນຊຽງໄຮ້. ການອອກແບບໄດ້ດຶງເອົາວັດທະນະທຳທ້ອງຖິ່ນຂອງ Nanxiang ເຊິ່ງເປັນເຂດທີ່ຮູ້ຈັກກັນໃນເລື່ອງຂອງນົກກະສາແລະວັດວາອາຮາມ, ແລ້ວປ່ຽນຮູບຊົງຂອງນົກກະສາທີ່ບິນເປັນຄູ່ໃຫ້ກາຍເປັນຮູບພາບປ້າຍສັນຍານແບບນາມມະທຳ. ຄູ່ມືບອກຊັ້ນແລະລາຍຊື່ຮ້ານຄ້າຖືກຈັດວາງໄວ້ຢູ່ທາງເຂົ້າ-ອອກຂອງໄດເລື່ອນແລະຈຸດທີ່ກະແສການເຄື່ອນໄຫວຂອງຜູ້ເຂົ້າຊົມຕັດກັນ. ການພິມແບບບລັອກໝຶກສີຂາວຖືກນຳໃຊ້ໃສ່ແຜ່ນໄຟ, ດັ່ງນັ້ນຂໍ້ຄວາມແລະໂຄງຮ່າງຈຶ່ງຍັງຄົງຄວາມຊັດເຈນ. ຊິ້ນສ່ວນທີ່ແຂວນໃຊ້ຈຸດໝຸນແບບກະຈົກທີ່ກົມກຽວກັບພາຍໃນຂອງຫ້າງສັບພະສິນຄ້າ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Nanxiang Incity ລະບົບປ້າຍສັນຍານທາງສາຍຕາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Nanxiang Incity ລະບົບປ້າຍສັນຍານທາງສາຍຕາ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Nanxiang Incity ລະບົບປ້າຍສັນຍານທາງສາຍຕາ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
- Dimensions & Packaging
- Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm - Tags
- Visual Signage,Way finding,VI,Logo,Graphics
- Production Technology
- The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
- Design Challenge
- We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
- Research
- The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
- Inspiration
- Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
- Project Duration
- The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
- Operation Flow
- During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
- Team Members
- Jie Zhou
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
