Chez Vous ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ by Ruis Vargas is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2021
Chez Vous ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ
by Ruis Vargas
Client: Laika
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
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- Verified Award Winner
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The Design
About Chez Vous ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ
Chez Vous ແມ່ນອັດຕະລັກທາງສາຍຕາທີ່ສ້າງຂຶ້ນສຳລັບຮ້ານອາຫານແບລ຺ຢຽມແຫ່ງໜຶ່ງໃນເມືອງເຊົາເປົາໂລ ປະເທດບຣາຊິນ. ອັດຕະລັກນີ້ຕີຄວາມໝາຍໃໝ່ຂອງສັນຍາລັກແບລ຺ຢຽມ ເຊັ່ນ Magritte, ຮູບປັ້ນ Manneken Pis, ຝົນ ແລະ ມັນຝະລັ່ງທອດແບບດັ້ງເດີມ ຜ່ານຮູບແບບການແຕ້ມຮູບແບບງ່າຍໆ. ຂໍ້ຄວາມສັ້ນໆປະກອບມີການໃຊ້ພາສາຖິ່ນຂອງແບລ຺ຢຽມທີ່ຫຼາກຫຼາຍ ເຊິ່ງເພີ່ມຄວາມມ່ວນຊື່ນໃຫ້ແກ່ອົງປະກອບກຣາຟິກ. ອັດຕະລັກນີ້ຖືກນຳໃຊ້ກັບເມນູ, ໂປສເຕີ້, ແຜ່ນປ້າຍ, ຫຸ້ມຫໍ່ ແລະ ເສື້ອຢືດ ເຊິ່ງເຮັດໃຫ້ຮ້ານອາຫານມີຄວາມເປັນເອກະພາບທາງສາຍຕາ. ເມນູ ແລະ ໂປສເຕີ້ ຖືກພິມແບບອັອບເຊັດດ້ວຍສີ CMYK ໃນຂະນະທີ່ເສື້ອຢືດຖືກພິມແບບດີຈິຕອລ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Chez Vous ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Chez Vous ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Chez Vous ໜ້າທີ່ຫຼັກ: ອັດຕະລັກແບຣນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
- Dimensions & Packaging
- Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
- Tags
- Branding, Logotype, Package, label, illustration
- Production Technology
- Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
- Design Challenge
- The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
- Inspiration
- Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
- Project Duration
- The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
- Operation Flow
- The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
- Patents
- Laika
- Team Members
- Ruis Vargas, Creative Director and Illustrator.
- Image Credits
- Ricardo Bassetti and Elias Gomes
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