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Doji Tower ການອອກແບບພາຍໃນແບບໃຊ້ງານປະສົມ by Massimo Mercurio - Mercurio Design Lab

Doji Tower ການອອກແບບພາຍໃນແບບໃຊ້ງານປະສົມ by Massimo Mercurio - Mercurio Design Lab is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.


ເງິນພາຍໃນ· 2021

Doji Tower ການອອກແບບພາຍໃນແບບໃຊ້ງານປະສົມ

by Massimo Mercurio - Mercurio Design Lab

Client: Mercurio Design Lab S.r.l.

A' Design Award ລະດັບເງິນ Winner in ພາຍໃນ Category

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The Design

About Doji Tower ການອອກແບບພາຍໃນແບບໃຊ້ງານປະສົມ

ຕຶກໂດຈິ (Doji Tower) ແມ່ນການອອກແບບພາຍໃນຂອງອາຄານໃຊ້ງານປະສົມສູງສິບຫົກຊັ້ນຢູ່ນະຄອນຮ່າໂນ້ຍ, ປະເທດຫວຽດນາມ. ພື້ນທີ່ພາຍໃນກວມເອົາ 18,204 ຕາລາງແມັດ ແລະ ປະກອບມີຊັ້ນຄ້າຂາຍປີກຍ່ອຍ, ຫ້ອງການບໍລິສັດ, ຫ້ອງການໃຫ້ເຊົ່າ ແລະ ຮ້ານອາຫານຢູ່ຊັ້ນເທິງສຸດ. ພາສາການອອກແບບໄດ້ຫລອມລວມອົງປະກອບແບບຄລາສສິກ ແລະ ແບບຮ່ວມສະໄໝ ເຂົ້າກັນ, ເຮັດໃຫ້ເກີດເປັນລັກສະນະແບບອາດເດໂກ (art deco). ຫີນອ່ອນ, ແຜ່ນຄຳ, ເພດານແບບຄອຟເຟີ (coffered), ໂມເສກອິຕາລີ ແລະ ຄິດສະຕັນ (crystal) ເອີຣົບ ໄດ້ຖືກປະສົມປະສານກັບພື້ນທີ່ເປີດໂລ່ງ, ປ່ອງຢ້ຽມກົມຂະໜາດໃຫຍ່ ແລະ ຝາຮູບໂຄ້ງ. ຄວາມຕັ້ງໃຈແມ່ນເພື່ອສ້າງພື້ນທີ່ພາຍໃນທີ່ບໍ່ລ້າສະໄໝ ເຊິ່ງສະທ້ອນເຖິງຄວາມງາມຂອງຄຳ ແລະ ອັນຍະມະນີ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Doji Tower ການອອກແບບພາຍໃນແບບໃຊ້ງານປະສົມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Doji Tower ການອອກແບບພາຍໃນແບບໃຊ້ງານປະສົມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Doji Tower ການອອກແບບພາຍໃນແບບໃຊ້ງານປະສົມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.
Dimensions & Packaging
Doji Tower is a large interior project (18,204 sqm) for the corporate headquarters of a client in Hanoi. It is a 16-storey mixed-use development with many functions within the building: corporate offices and a large retail area for the Doji jewellery products. There is also a high-end restaurant at the topmost level.
Tags
Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion
Production Technology
Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors.

Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics.

The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings.
Design Challenge
When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.
Research
Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.
Inspiration
Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.
Project Duration
The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.
Operation Flow
The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.
Patents
Copyright: Mercurio Design Lab S.r.l.
Team Members
Lead Designer: Massimo Mercurio
Design Director: Kimberly Liu
Design Team: Mercurio Design Lab
Image Credits
Photography: Abluebird Photography
Video: Janne Rey Soriano

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