MG iSmart ອິນເຕີເຟດລະບົບຂໍ້ມູນຂ່າວສານແລະຄວາມບັນເທີງ by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບຄຳ in ການອອກແບບສ່ວນຕິດຕໍ່, ການໂຕ້ຕອບ ແລະ ປະສົບການຜູ້ໃຊ້ Competition Category.
ຄຳສ່ວນຕິດຕໍ່· 2021
MG iSmart ອິນເຕີເຟດລະບົບຂໍ້ມູນຂ່າວສານແລະຄວາມບັນເທີງ
by Star
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
A' Design Award ລະດັບຄຳ Winner in ສ່ວນຕິດຕໍ່ Category
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The Design
About MG iSmart ອິນເຕີເຟດລະບົບຂໍ້ມູນຂ່າວສານແລະຄວາມບັນເທີງ
MG iSmart ແມ່ນອິນເຕີເຟດລະບົບຂໍ້ມູນຂ່າວສານແລະຄວາມບັນເທີງທີ່ຖືກອອກແບບສຳລັບລົດຍີ່ຫໍ້ MG. ອິນເຕີເຟດນີ້ສະໜັບສະໜູນການເປີດຕົວຕະຫຼາດໃໝ່ດ້ວຍວິທີແກ້ໄຂແບບສະເພາະທີ່ສ້າງຂຶ້ນອ້ອມຮອບການເຊື່ອມຕໍ່, ຈຸດສຳຜັດດິຈິຕອນ ແລະ ຜູ້ຊ່ວຍອັດສະລິຍະ. ການຄົ້ນຄວ້າ ແລະ ການລະດົມແນວຄວາມຄິດຮ່ວມກັບທີມງານຂອງແບຣນ ແລະ ລູກຄ້າໃນຕະຫຼາດເປົ້າໝາຍໄດ້ນຳພາການອອກແບບຂັ້ນຕອນການໃຊ້ງານຂອງຜູ້ໃຊ້. ແນວຄວາມຄິດການໂຕ້ຕອບສາມແບບໄດ້ຖືກສ້າງເປັນຕົ້ນແບບ, ແລະ ທິດທາງດ້ານພາບຫົກແບບໄດ້ຖືກທົດສອບກ່ອນທີ່ຈະເລືອກທິດທາງສຸດທ້າຍໜຶ່ງແບບ ແລະ ພັດທະນາຢ່າງລະອຽດ. ຍານພາຫະນະທີ່ຕິດຕັ້ງ MG iSmart ກຳລັງແລ່ນຢູ່ໃນຖະໜົນຂອງປະເທດອິນເດຍ ແລະ ໄທ.
The Recognition
About the A' Design Award ລະດັບຄຳ
MG iSmart ອິນເຕີເຟດລະບົບຂໍ້ມູນຂ່າວສານແລະຄວາມບັນເທີງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. MG iSmart ອິນເຕີເຟດລະບົບຂໍ້ມູນຂ່າວສານແລະຄວາມບັນເທີງ ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. MG iSmart ອິນເຕີເຟດລະບົບຂໍ້ມູນຂ່າວສານແລະຄວາມບັນເທີງ ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Team Members
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
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