Public Health Beyond Borders ໂປຣແກຣມອັດຕະລັກສະນ໌ພາບ by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2021
Public Health Beyond Borders ໂປຣແກຣມອັດຕະລັກສະນ໌ພາບ
by Yoske Mitsui
Client: Yoske Mitsui
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #121047The Design
About Public Health Beyond Borders ໂປຣແກຣມອັດຕະລັກສະນ໌ພາບ
ໂປຣແກຣມ Public Health Beyond Borders ເປັນໂປຣແກຣມອັດຕະລັກສະນ໌ພາບທີ່ຖືກສ້າງຂຶ້ນສຳລັບກຸ່ມນັກສຶກສາ ແລະ ຄະນະອາຈານ ເພື່ອຕອບສະໜອງຄວາມຕ້ອງການດ້ານສຸຂະພາບໃນຊຸມຊົນທີ່ຮ່ວມມືກັນ. ເຄື່ອງໝາຍນີ້ໃຊ້ຫ້າສີ. ສີຂຽວ ແລະ ສີຟ້າສະທ້ອນເຖິງທັດສະນະຄະຕິລະດັບໂລກ, ໃນຂະນະທີ່ສີແດງ, ສີເຫຼືອງ ແລະ ສີດຳອ້າງອີງເຖິງຕົ້ນກຳເນີດຂອງມະຫາວິທະຍາໄລແມຣີແລນ (University of Maryland) ຊຶ່ງເປັນສາຂາຜູ້ກໍ່ຕັ້ງ. ວົງມົນຢູ່ຈຸດກາງເປັນຕົວແທນຂອງຄວາມສາມັກຄີ ແລະ ການເປັນຄູ່ຮ່ວມມືກັນ. ໂລໂກ້ຂໍ້ຄວາມຖືກຈັບຄູ່ກັບຕົວອັກສອນຫຼັກຂອງມະຫາວິທະຍາໄລ. ໂລໂກ້ນີ້ມີຄວາມລຽບງ່າຍ, ສາມາດປັບຂະໜາດໄດ້ ແລະ ເປັນໂມດູລ, ພ້ອມທັງສາມາດໃຊ້ງານໄດ້ດີໃນສີດຽວ ແລະ ໃນຫຼາຍຂະໜາດ ທັງໃນສື່ສິ່ງພິມ ແລະ ສື່ດິຈິຕອລ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Public Health Beyond Borders ໂປຣແກຣມອັດຕະລັກສະນ໌ພາບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Public Health Beyond Borders ໂປຣແກຣມອັດຕະລັກສະນ໌ພາບ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Public Health Beyond Borders ໂປຣແກຣມອັດຕະລັກສະນ໌ພາບ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
- Dimensions & Packaging
- The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
- Tags
- Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
- Production Technology
- The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.
My mainly approach to the visual identity program are
1. Appropriate for an international public health organization
(credible, global, clean and safe)
2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)
3. Enables lockups with sponsorships and other partners
4. Timeless, distinctive and simple - Inspiration
- The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
- Project Duration
- The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
- Operation Flow
- The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.
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