Underforest: Select ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງແບຣນ by Yi-Jen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2021
Underforest: Select ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງແບຣນ
by Yi-Jen Tu
Client: Chiayi Forest District Office - Forestry Bureau
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #121055The Design
About Underforest: Select ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງແບຣນ
ຂໍ້ຄວາມ: Underforest: Select ແມ່ນອັດຕະລັກຂອງແບຣນທີ່ສ້າງຂຶ້ນສຳລັບຜະລິດຕະພັນຂອງເສດຖະກິດໃຕ້ປ່າໄມ້ໃນໄຕ້ຫວັນ. ໂລໂກ້ຖືກສ້າງຂຶ້ນຈາກສາມແຈຂຽວປ່າໄມ້ສີ່ອັນ ທີ່ເປັນຕົວແທນໃຫ້ກັບໂຕໜັງສືຈີນສຳລັບຄຳວ່າ "ປ່າໄມ້" ແລະ ສະແດງອອກເຖິງແນວຄິດຂອງການຢູ່ຮ່ວມກັນກັບປ່າໄມ້. ສີຂຽວປ່າໄມ້ເປັນຕົວແທນຂອງຊັບພະຍາກອນທຳມະຊາດ, ໃນຂະນະທີ່ສີທອງດ້ານເປັນຕົວແທນຂອງທ່າແຮງທາງເສດຖະກິດ. ບັນຈຸພັນໃຊ້ເຈ້ຍ simili ເພື່ອໃຫ້ໄດ້ພື້ນຜິວທີ່ໃກ້ຄຽງກັບໄມ້ ແລະ ຕົກແຕ່ງໃຫ້ສຳເລັດດ້ວຍການປັ໊ມຮ້ອນຟອຍສີທອງດ້ານ. ການປະສົມປະສານຮູບພາບ ແລະ ມາດຕະຖານບັນຈຸພັນທີ່ໃຊ້ຮ່ວມກັນຊ່ວຍຫຼຸດຕົ້ນທຶນວັດຖຸດິບ ແລະ ສະໜັບສະໜູນຊາວປ່າໄມ້ທ້ອງຖິ່ນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Underforest: Select ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Underforest: Select ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Underforest: Select ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຂອງແບຣນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
- Dimensions & Packaging
- UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
- Tags
- #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
- Production Technology
- The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
- Design Challenge
- The concept of "UNDERFOREST:SELECT" integrates three conditions:
A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits - Research
- The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
- Inspiration
- For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
- Project Duration
- The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
- Operation Flow
- Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
- Team Members
- Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO
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