Duxiaoxiao ຫນ້າທີ່ຫຼັກ: ຜູ້ຊ່ວຍດິຈິຕອລປັນຍາປະດິດ by Baidu Meux - Dou Shen and Yujie Shi is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບສ່ວນຕິດຕໍ່, ການໂຕ້ຕອບ ແລະ ປະສົບການຜູ້ໃຊ້ Competition Category.
ເງິນສ່ວນຕິດຕໍ່· 2021
Duxiaoxiao ຫນ້າທີ່ຫຼັກ: ຜູ້ຊ່ວຍດິຈິຕອລປັນຍາປະດິດ
by Baidu Meux - Dou Shen and Yujie Shi
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
A' Design Award ລະດັບເງິນ Winner in ສ່ວນຕິດຕໍ່ Category
Verified Award Winner
Verify Award Status for #121474The Design
About Duxiaoxiao ຫນ້າທີ່ຫຼັກ: ຜູ້ຊ່ວຍດິຈິຕອລປັນຍາປະດິດ
Duxiaoxiao ແມ່ນຜູ້ຊ່ວຍດິຈິຕອລປັນຍາປະດິດທີ່ມີຮູບຮ່າງເປັນມະນຸດເສມືອນ. Duxiaoxiao ຕິດຕໍ່ສື່ສານກັບຜູ້ໃຊ້ຜ່ານສຽງເວົ້າ, ການສະແດງອອກທາງໃບຫນ້າ ແລະ ການເຄື່ອນໄຫວຂອງຮ່າງກາຍ, ໂດຍປະສົມປະສານການຕອບໂຕ້ດ້ວຍສຽງ ແລະ ພາບ. ຄໍາຕອບ ແລະ ຂໍ້ມູນຖືກນໍາສະເໜີໃນຫນ້າຈໍທີ່ຕອບສະໜອງໄດ້ຊຶ່ງສ້າງຂຶ້ນສໍາລັບອຸປະກອນມືຖື Android ແລະ iOS. ຜ່ານການສົນທະນາຢ່າງຕໍ່ເນື່ອງ, ຜູ້ຊ່ວຍນີ້ພັດທະນາບຸກຄະລິກກະພາບທີ່ແຕກຕ່າງກັນ ແລະ ຮຽນຮູ້ຄວາມມັກຂອງຜູ້ໃຊ້. ການອອກແບບນີ້ຮອງຮັບການໄດ້ມາຂອງຂໍ້ມູນທີ່ມີໂຄງສ້າງ ແລະ ໃຫ້ຄວາມຮູ້ສຶກເປັນເພື່ອນແກ່ຜູ້ໃຊ້.
The Recognition
About the A' Design Award ລະດັບເງິນ
Duxiaoxiao ຫນ້າທີ່ຫຼັກ: ຜູ້ຊ່ວຍດິຈິຕອລປັນຍາປະດິດ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Duxiaoxiao ຫນ້າທີ່ຫຼັກ: ຜູ້ຊ່ວຍດິຈິຕອລປັນຍາປະດິດ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Duxiaoxiao ຫນ້າທີ່ຫຼັກ: ຜູ້ຊ່ວຍດິຈິຕອລປັນຍາປະດິດ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users
- Dimensions & Packaging
- Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.
- Tags
- AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany
- Production Technology
- We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.
- Design Challenge
- One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.
- Research
- We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.
- Inspiration
- Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios
- Project Duration
- The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.
- Operation Flow
- Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.
- Patents
- patented.ZL 2020 3 0147330.X.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147177.0.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147169.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0146983.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147167.7.Baidu Online Network Technology (Beijing) Co., Ltd.2020
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020,2020 2020-F-0197184 - Team Members
- Executive Vice President: Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
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