Epic Fail ຊຸດການຖ່າຍຮູບ by Greg Barth is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບການຖ່າຍຮູບ ແລະ ການຕັດຕໍ່ຮູບ Competition Category.

ເງິນການຖ່າຍຮູບ· 2021

Epic Fail ຊຸດການຖ່າຍຮູບ

by Greg Barth

A' Design Award ລະດັບເງິນ Winner in ການຖ່າຍຮູບ Category

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Colors

The Design

About Epic Fail ຊຸດການຖ່າຍຮູບ

ໄດ້ຮັບການດົນໃຈຈາກເຫດການທາງດ້ານການເມືອງທີ່ສັ່ນສະເທືອນໃນປີ 2016, ຊຸດນີ້ສັງເກດເຫັນຄວາມບໍ່ສອດຄ່ອງລະຫວ່າງຄວາມຮັບຮູ້ແລະຄວາມເປັນຈິງຂອງພວກເຮົາໃນຍຸກຂອງສື່ມວນຊົນສັງຄົມແລະອາຫານຂ່າວທີ່ຖືກຈັດໃສ່. ຈຸດປະສົງແມ່ນເພື່ອຕັ້ງຄໍາຖາມວ່າອຸປະກອນການຂອງພວກເຮົາສາມາດຖືກ warped ໂດຍຄວາມຄິດເຫັນແລະການຕັດສິນຂອງພວກເຮົາ, ການນໍາໃຊ້ປະຈຸບັນທີ່ມີຢູ່ຂອງ Jean Paul Sartre ຂອງ "Nausea".

The Recognition

About the A' Design Award ລະດັບເງິນ

Epic Fail ຊຸດການຖ່າຍຮູບ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Epic Fail ຊຸດການຖ່າຍຮູບ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Epic Fail ຊຸດການຖ່າຍຮູບ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.

The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”.
Dimensions & Packaging: Photography dimensions for all pictures are: 5457 x 3637 pixels
Tags: photography, surreal, hand made, colours, technology
Production Technology: wood, printed lycra, 3d printed plaster, high density foam, plexiglass.

With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month.
Design Challenge: The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
Inspiration: This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.

I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial.
Project Duration: The project started in October 2017 and finished in December 2017
Patents: "Copyrights belong to Greg Barth, 2017."
Team Members: Assistant Photographer: Morgan Hill Murphy.

Models: Mathilde Steullet, Jahvel Hall.

Set Build: Will Vincent, Brin Frost, Mathilde Steuillet
Image Credits: Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Video credits:

Created and Directed by : Greg Barth

Written by : Greg Barth & Joe Hampson

Starring : Jahvel Hall, Mathilde Steuillet

Voiced by : Lolly Adefope, David Elms, baker terry

Director of Photography: Pau Munoz

Music & Sound design : Nookaad Productions

Graphic design : Futurneue

Art Director : Will Vincent

Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent

Editing : Greg Barth & Alex Da Cunha

Post Production : Phillipe Medina, Greg Barth

Colour Grade : Jessica Vile @ Framestore

Colour producer : Chris Anthony @ Frametore