Fondazione Alinari ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຍີ່ຫໍ້ by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2021
Fondazione Alinari ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຍີ່ຫໍ້
by Frush Design
Client: Frush | Creative studio
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #125706The Design
About Fondazione Alinari ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຍີ່ຫໍ້
Fondazione Alinari ແມ່ນອັດຕະລັກຍີ່ຫໍ້ທີ່ຖືກສ້າງຂຶ້ນສຳລັບ Fondazione Alinari per la Fotografia, ອົງການລັດທີ່ກໍ່ຕັ້ງຂຶ້ນໃນເມືອງ Florence ເພື່ອການອະນຸລັກ, ການຄຸ້ມຄອງ ແລະ ການສົ່ງເສີມຄໍເລັກຊັນຮູບຖ່າຍ Alinari. ອັດຕະລັກນີ້ຖືກສ້າງຂຶ້ນອ້ອມຕົວອັກສອນນ້ອຍ A, ເຊິ່ງເປັນການສະແດງອອກແບບນາມມະທຳຂອງເລນກ້ອງຖ່າຍຮູບ, ເຊິ່ງຍັງເຮັດໜ້າທີ່ເປັນກອບສຳລັບຮູບພາບຈາກຫໍຈົດໝາຍເຫດປະຫວັດສາດ. ຕົວອັກສອນທີ່ມີລັກສະນະປັ້ນແກະ ແລະ ໂທນສີຂາວດຳ ສະທ້ອນເຖິງແສງ ແລະ ເງົາ. ລະບົບນີ້ຖືກນຳໃຊ້ກັບເອກະສານພິມ, ປີ້, ລາຍການສິນຄ້າ, ການຄ້າ ແລະ ເວັບໄຊ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Fondazione Alinari ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Fondazione Alinari ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Fondazione Alinari ໜ້າທີ່ຫຼັກ: ອັດຕະລັກຍີ່ຫໍ້ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
- Dimensions & Packaging
- Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
- Tags
- brand design, merchandising, print materials, visual identity
- Production Technology
- Brand design and visual identity and language.
- Design Challenge
- The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
- Research
- The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
- Inspiration
- The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
- Project Duration
- The project started in October 2020 in Florence (Italy) and it is still going on.
- Operation Flow
- It's a brand identity project to identificate a new public subject.
- Patents
- Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
- Team Members
- Giuditta Valentina Gentile
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
